Queensway Reed Diffuser
2025-04-30 10:13:17

Queensway's Original Reed Diffuser Launches Nationwide in Japan

Queensway's Original Reed Diffuser Launch



Queensway, renowned for its British-style reflexology salons, has celebrated the successful reception of its original reed diffuser, Queensway Lux calm. Following a three-month trial period, the company has decided to roll out the product across all its outlets in Japan, bringing the calming experience to a wider audience.

A Unique Fragrance Experience


The Queensway Lux calm diffuser presents a delicate blend of white tea as its base note, elegantly harmonized with citrus undertones. This combination creates a refined, soothing scent that not only promotes relaxation but also evokes a sense of happiness. Perfect for enhancing the ambiance of home or office, it transforms any space into a sanctuary of tranquility, ideal for unwinding or preparing for a restful night’s sleep.

The Backstory of Queensway Lux Calm


Established in 1996, Queensway was the first to introduce British-style reflexology salons in Japan. The brand has built its reputation on the meticulous care and expertise it offers to customers seeking rejuvenation. Over the past 28 years, it has been dedicated to preserving and innovating reflexology techniques, also founding a school to train numerous practitioners, thereby significantly contributing to the popularization of reflexology across Japan.

Today, the brand operates numerous locations, including in Tokyo and Osaka, welcoming over 500,000 visitors yearly. Known for relieving everyday fatigue and refreshing both body and mind, Queensway has garnered widespread support among patrons.

Among its premium offerings, the QueenswayLUX salon stands out. With luxuriously appointed private rooms and an atmosphere designed to soothe all five senses, it provides a distinctly high-end relaxation experience that transports guests away from the everyday grind. The Queensway Lux calm reed diffuser is an extension of this elite experience, allowing patrons to indulge in that serene ambience from the comfort of their own spaces.

Your Personal Fragrance Journey


For those curious about the scent, an experience sample will be provided at the salons, giving customers the chance to engage directly with the fragrance before purchase.

Product Information


  • - Product Name: Queensway Lux calm
  • - Volume: 100 ml
  • - Set Includes:
- 1 bottle of fragrance
- 6 reeds
- 1 leaflet
- 1 user guide
- Special case
- Special shopper
  • - Price: 11,000 JPY (including tax)
  • - Where to Purchase: Available at all Queensway and QueenswayLUX locations. Check out more at Queensway Group.

Company Overview


  • - Company Name: BEST HERBS Co., Ltd.
  • - Representative: Masayuki Tsukada, President
  • - Address: 3-5 Ichigaya Nakanocho, Shinjuku-ku, Tokyo 162-0064, Japan
  • - Established: July 1996
  • - Business Focus: Operation of British-style reflexology salons, including Queensway and Queensway LUX, along with GINZA BODY CARE, BIRAKU ONSEN SPA HERBS, and BEST STYLE FITNESS.
  • - Website: BEST HERBS


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Topics Consumer Products & Retail)

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