Hisense Recognized as the Fastest-Growing Soundbar Brand Globally in 5 Years

Hisense's Rapid Ascent in the Soundbar Market

Hisense, a leading global player in consumer electronics and home appliances, has achieved significant recognition for its soundbar line. Recently, the company was named the fastest-growing soundbar brand globally by Futuresource Consulting, based on sales volume from 2019 to 2024. This accolade reflects Hisense's commitment to audio innovation, premium performance, and products that resonate with consumers around the world.

A Diverse Portfolio to Meet Consumer Demands

Over the past five years, Hisense has developed a wide range of soundbars tailored to various preferences and environments. For audiophiles seeking studio-quality performance, their premium series delivers unmatched clarity. Additionally, the AX series provides an immersive Dolby Atmos experience with rich, multi-dimensional surround sound, while the HS series enhances dialogue and bass for more impactful television moments.

Industry accolades back Hisense's swift rise. TechRadar praised the AX5125H model for its impressive yet affordable Dolby Atmos performance. The HS2000N was awarded a gold medal at the 2025 Visual Grand Prix (VGP) awards in Japan, reaffirming the brand's winning combination of innovation, quality, and value.

New Models Set to Elevate Performance

Hisense is taking soundbar technology to the next level with the introduction of the AX5140Q and AX3120Q models. Both feature Hi-Concerto technology, ensuring seamless audio processing between Hisense TVs and soundbars. This innovation allows both devices to produce sound simultaneously, expanding the audio field and creating a truly immersive experience. The AX3120Q boasts Dolby Atmos and DTSX 3.1.2-channel sound, enveloping listeners in sound from all directions while its 6.5-inch wireless subwoofer pumps powerful bass. The AX5140Q enhances this with a 5.1.4-channel setup and four upward-firing speakers, creating a 360-degree oasis of sound. Additionally, the inclusion of wireless rear surround speakers adds height effects, immersing users directly into each scene.

The AX5140Q also incorporates Room Fitting Tuning, an AI feature that analyzes room acoustics to automatically optimize the sound, ensuring precise and tailored audio playback. Both models promise seamless connectivity with Hisense TVs and come equipped with upgraded features designed to enhance any preferred form of entertainment.

Effortless User Experience

Hisense's Hi-Concerto technology harmonizes audio processing between their TVs and soundbars, letting both devices work together to deliver a cohesive surround sound experience akin to a cinema. The Game Pro feature allows gamers to dive into intricately layered soundscapes, enhancing every explosion, footstep, and victory moment. EzPlay 3.0 enables users to control sound modes directly via their TV remote, simplifying audio adjustments without the hassle of juggling multiple remotes or navigating menus.

Set to debut in Europe in June 2025 before making waves globally, these robust offerings are a testament to Hisense's dedication to delivering impressive, premium quality audio experiences to living rooms worldwide.

About Hisense

Founded in 1969, Hisense is a globally recognized leader in home appliances and consumer electronics, operating in over 160 countries. Renowned for its high-quality multimedia products and intelligent IT solutions, Hisense ranks second worldwide in total TV shipments from 2022 to 2024, and first in the segment of TVs 100 inches and larger from 2023 to 2024. Hisense is also the first official partner of the FIFA Club World Cup 2025™, committed to global sports partnerships as a route to connect with audiences worldwide.