#USA #Boulder #Gloo #Westfall Group #donor management

Gloo Strengthens Its Position by Acquiring Westfall Group

On January 8, 2026, Gloo, a prominent technology platform for the faith and flourishing ecosystem, announced the completion of its acquisition of the Westfall Group, Inc. This move significantly enhances Gloo's capabilities in donor engagement and management specifically tailored for mission-driven nonprofits. With this acquisition, Gloo not only broadens its service offerings but also fortifies its role as a leader in providing technological solutions for fundraising.

A Strategic Move in the Nonprofit Sector

The integration of Westfall Group, along with its subsidiaries—Westfall Gold, Brain Trust Creative, and Parable Talent—marks a pivotal moment for both organizations. Scott Beck, CEO of Gloo, emphasized the critical nature of donor management within the faith and flourishing ecosystem, highlighting that a significant portion of nonprofit funding comes from donations. He remarked, “Now more than ever, nonprofits need an integrated approach to fundraising where technology, services, and expertise are all centralized.” This acquisition aims to fulfill that pressing need by offering comprehensive, data-driven solutions for effective donor engagement.

Enhancing Donor Development Solutions

Westfall Gold is a key player in major donor engagement, leveraging data to cultivate exceptional donor experiences. It has made a name for itself among various sectors, including faith-based organizations, healthcare, and education. By providing tailored strategies for events and donor management, Westfall Gold is pivotal for nonprofits seeking to optimize donor experiences.

In addition, Brain Trust Creative brings a wealth of experience in environmental design and live experiences, further enriching the services available through Gloo. The agency aims to transform how organizations interact with their target audiences, making donor engagement more meaningful and impactful. Meanwhile, Parable Talent connects high-caliber professionals with mission-driven organizations, ensuring that nonprofits can access top talent for their initiatives.

The Collaboration that Drives Change

With Westfall Group operating as a wholly owned subsidiary of Gloo, the collaboration promises to unleash the full potential of donor engagement tools. Bob Westfall, founder and CEO of Westfall Group, expressed his enthusiasm about the merger, stating, “Joining Gloo allows us to tap into their ecosystem of technology, services, and capital partners.” This collaboration is expected to widen the reach of their combined resources, ultimately benefiting a greater number of nonprofits and ministries.

Real-World Impact

James Barnett, CEO of Come and See—a current client of Westfall Gold—believes the acquisition opens new opportunities for collaborating with Gloo’s expansive network. His organization aims to convey the message of Jesus to one billion people, and having access to advanced technology and donor engagement resources is vital for their mission.

Looking Ahead

As Gloo continues to innovate and expand its influence within the nonprofit sector, the integration of Westfall Group is a testament to its commitment to enhancing donor engagement. Both organizations share a vision of supporting nonprofits, ensuring they have the resources needed to thrive and adapt in an ever-changing philanthropic landscape.

In conclusion, the acquisition of Westfall Group positions Gloo at the forefront of the nonprofit sector, offering advanced, cohesive donor management solutions to organizations dedicated to faith and mission-driven initiatives. As this partnership unfolds, it will likely transform how nonprofits engage with their donors, driving remarkable change across communities.

For more information about Gloo and its offerings, visit www.gloo.com.