#Japan #Kawasaki #Japanese Cuisine #Shabuzan #Okuizome

Shabuzan Kawasaki's Remarkable Growth in 'Okuizome' Service

The renowned shabu-shabu and sukiyaki specialist, Shabuzan, has reported significant growth in its traditional 'Okuizome' service at the Kawasaki location. Over the past two years, the number of customers utilizing this ceremonial service has skyrocketed by 213%, with a remarkable increase of 155% in 2023 alone, followed by a 23% rise in 2024.

Founded in 1983, Shabuzan has established itself in the competitive restaurant market, known for its high-quality domestic beef and vegetables provided at reasonable prices. This approach has garnered them a loyal following among both domestic and international customers, resulting in 11 locations across Tokyo, Osaka, and Kyushu.

The growth in the 'Okuizome' service, a traditional Japanese ceremony celebrating a newborn's 100-day milestone, reflects Shabuzan's strategic initiative to enhance services for celebratory and memorial occasions. Amidst the pandemic, Shabuzan recognized a shift in customer preferences and sought to rejuvenate its offerings for family gatherings and ceremonies by learning and adapting to regional traditions relating to the 'Okuizome' customs.

The team at the Shabuzan Kawasaki store has undergone extensive training to master the ceremonial aspects of 'Okuizome,' ensuring that diners not only enjoy the meal but also participate in an enriching cultural experience. By leveraging social media, testimonials, and positive customer feedback, Shabuzan has created a viral buzz around its services, leading to increased bookings and customer interest. The usage of hashtags like #Okuizome and #Shabuzan has further amplified their visibility online, resulting in a surge of reservations.

Shabuzan’s approach to enhancing the 'Okuizome' experience includes a specially crafted menu consisting of symbolic dishes like grilled sea bream, red rice, clams in broth, and seasonal vegetables, presented in an elaborate set. Staff members provide careful guidance throughout the ceremony, creating memorable moments for families celebrating the milestone in their child's life.

Shabuzan's Commitment to Tradition and Quality

As Shabuzan continues to celebrate Japanese food culture, the company is dedicated to maintaining high standards in the quality of their ingredients and the authenticity of their services. Each dish served is prepared with great attention to detail, showcasing the company's commitment to culinary excellence.

In addition to 'Okuizome', Shabuzan provides various ceremonial services tailored to significant life events, including birthdays and weddings, reinforcing family connections and enriching the dining experience. The growth of the 'Okuizome' service at Shabuzan Kawasaki is a testament to their adaptability and customer-focused approach during challenging times.

Through this success, Shabuzan remains poised to contribute positively to Japan’s culinary landscape, ensuring that every meal encapsulates care, tradition, and the artistry of Japanese cuisine. The company aims to be a place where families can gather, celebrate, and create lasting memories while enjoying the finest shabu-shabu and sukiyaki in a warm and welcoming atmosphere.