FloWater Unveils a Groundbreaking Campaign
FloWater, a leading name in water purification, is making waves with its latest initiative, the
Drink Water Naked campaign. Launched on July 15, 2025, this provocative campaign aims to highlight the hidden truths of what’s really lurking in tap water and raise awareness about the dangers of bottled beverages, especially regarding their plastic waste.
What's in Your Water?
Many people are unaware that the water they drink may be contaminated with harmful substances. Reports show that tap water in various regions of the U.S. harbors unwanted elements like lead, chlorine, PFAS (commonly referred to as "forever chemicals"), and microplastics. With the
Drink Water Naked campaign, FloWater encourages consumers to confront the often-ignored truths about their hydration sources.
FlorWater's
7x Advanced Purification technology effectively removes up to
99.9% of contaminants, ensuring that what you are drinking is genuinely clean and safe. As part of the campaign, the company is launching a
free Water Report Tool that allows users to discover the contents of their tap water simply by entering their zip code—an eye-opening experience for many.
Pioneering Change in the Industry
FloWater is not just about raising awareness; it’s about instigating a broader movement toward cleaner water. The company’s commitment to eliminating contaminants extends not only to personal health but also to environmental concerns. Every year, numerous plastic bottles flood our landfills and oceans, with about
1 million plastic bottles being sold every minute. In response, FloWater has successfully saved over
one billion plastic water bottles from entering these ecosystems.
An Iconic Launch Event
The campaign kicked off in 2025 with a unique event in Times Square featuring the
Naked Cowboy, a New York City icon, promoting the message—“Save plastic. Drink Water Naked.” The memorable event also included fitness influencer
Evan Slaughter, known as the hydration hype king. He performed a symbolic strip-tease where each layer he shed represented a common contaminant, ending with FloWater, symbolizing true hydration without the contaminants.
Campaign Rollout
The campaign gradually escalated, with risqué yet humorous content scheduled to release from July 28, aiming to spread the message across various platforms and environments. Content for offices, gyms, hotels, and other businesses will illustrate the importance of clean, accessible hydration everywhere you go. With a focus on genuine transparency, FloWater seeks to eliminate the stigma attached to water sourced in sustainable, plastic-free ways.
A Call to Action for Plastic-Free Month
To coincide with
Plastic-Free Month, FloWater invites everyone to take part in this movement. By consciously opting for tap water that is free of contaminants and plastic packaging, consumers are not just making healthier choices for themselves, but they are also contributing to a cleaner planet. The campaign strongly resonates with its message:
hydration shouldn’t come wrapped in plastic or hidden behind dubious marketing slogans.
Changing the Face of Hydration
FloWater is not merely a purveyor of clean water; it's a revolutionary company that challenges conventional hydration standards. It has formed partnerships with over
10,000 establishments, ranging from fitness centers to luxury hotels, emphasizing that rich quality hydration is not a luxury but a fundamental right. The partnership network includes prominent brands like
Google,
Hyatt, and many others, establishing FloWater as a trusted name in water solutions.
Join the conversation and the movement today by trying FloWater at your nearest location. More information on the
Drink Water Naked campaign and how to find your local FloWater station can be found at
DrinkFloWater.com. Together, let’s quench our thirst responsibly and sustainably, and remember—your water should have nothing to hide!