Unique Collaboration Menu Launched: Dread Yamada and Kiyosumi Yakiniku Team Up

Introduction

In an exciting new initiative, ACD Corporation, which focuses on inbound DX business for foreign visitors to Japan, has declared the launch of a collaboration menu created in partnership with the renowned ASMR food creator Dread Yamada and Kiyosumi, a popular yakiniku restaurant located in Kiyosumi Shirakawa, Tokyo. With over 10 million followers across various social media platforms, Dread Yamada has gained widespread acclaim for his ASMR cooking videos, including a standout piece featuring wagyu that has amassed over 100 million views. This collaboration aims to bring flavors that were previously only experienced visually to life, allowing diners to enjoy them firsthand.

Concept Behind the Collaboration

The idea behind this collaboration was to create a tantalizing menu that encompasses not just taste, but also the multimedia experience that Dread Yamada is known for. For approximately six months, the head chef of Kiyosumi worked closely with Dread Yamada to develop a menu that engages all five senses - sound, aroma, appearance, and, of course, taste. This effort reflects a commitment to transforming the art of cooking into a complete sensory experience, making it something visitors can both see and savor.

Featured Dishes

Among the highlighted offerings are:

- Dread Yamada's 100-Million-View Wagyu Rice Bowl (Limited Reservations Only) – Priced at ¥4,980 (tax included)

This dish showcases the same high-quality wagyu and grilling method featured in Dread Yamada's videos, designed to satisfy beef lovers.

- Wagyu Rare Black Cutlet Set from the ultimate beef tongue hamburger – Priced from ¥1,480 (tax included)

Known for its high-quality meat, this unique beef tongue hamburger is boxed alongside a luxurious yukke dish. Grilled to perfection, it boasts a chewy texture and abundant meaty juice, serving as a new flagship item for Kiyosumi’s lunch menu.

Commentary from Collaborators

Chef Kaba of Kiyosumi stated, "This collaboration represented a new challenge for us at Kiyosumi. While we usually focus solely on creating delicious food, working together on the filming and strategic elements of the project taught us that the value of food goes far beyond mere taste; it encompasses presentation and the overall experience as well."

Manager Shogo added, "It was refreshing to engage in new techniques for preparing and serving meat that resonate well with digital content. We feel honored to create a unique dining experience that can only be found at Kiyosumi and are enthusiastic about continuing these collaborative challenges in the future."

Dread Yamada expressed his delight, stating, "It's thrilling to finally share the same dishes we've highlighted in videos with diners in real life! Being able to bring such stunning appearances and sounds to a tangible experience and receive feedback directly is an outstanding moment for both a creator and a chef. I look forward to collaborating further with Kiyosumi to showcase Japanese wagyu to a global audience!"

Kiyosumi Location Details

Kiyosumi Yakiniku is located at:

- Address: 4F RINNOVA, 3 Chome-9-12 Kiyosumi, Koto City, Tokyo 135-0024
- Hours: Lunch: 11:30 AM - 2:30 PM (L.O. 2:00 PM), Dinner: 5:00 PM - 11:00 PM (L.O. 10:30 PM)
- Closed on: None
- Google Map: Google Map Link

Looking for Collaborators

ACD Corporation is currently seeking collaborations with interested companies and organizations for partnerships with Dread Yamada. Potential collaborative projects may include original product development, co-promotion through social media, and pop-up events. We are excited to connect with brands that resonate with our vision of enhancing Japanese culinary culture on a global scale!

For those interested in engaging with innovative brands while promoting Japanese food culture worldwide, we invite you to explore this unique opportunity! Limited to two collaborations a month, we offer special pricing designed to foster groundbreaking partnerships that captivate audiences across social media and in real-world settings.

Opportunities for Businesses

We especially encourage:

- Food and beverage companies looking to expand internationally or attract foreign tourists.
- Brands aiming to increase recognition among Gen Z and millennials.
- Companies seeking new strategies that integrate social media and physical retail.
- Local government entities seeking to promote regional specialties via inbound tourism.