#Japan #Panama #Hitachinaka #Saza Coffee #Geisha Festival

Saza Coffee's 56th Anniversary Geisha Festival

This December, Saza Coffee is set to celebrate a momentous occasion—the 56th anniversary of its establishment. Scheduled for December 20th at noon, the festival promises an unforgettable experience focused on sharing the deliciousness of Geisha coffee. The event will take place across 17 locations of Saza Coffee, with the main venue being the C Room at Saza Coffee Headquarters in Hitachinaka, Ibaraki.

Highlights of the Event

During the festival, attendees can look forward to an array of activities and special offerings:

• - Limited Release of the Geisha-rich “Fuku Blend”
• - Sample award-winning coffee brewed by Keisuke Honma and Wataru Iidaka, both champions in the world of barista competitions.
• - Savor the Best of Panama Geisha coffee, featuring beans from renowned farms like the Esmeralda Farm.
• - Enjoy tasting sessions of delightful celebratory sweets and engage in discussions about Saza Coffee's journey.
• - Discover insights about the Saza coffee farm located in Colombia.

Raffle and Special Offers

Various stores, including those at Mito Station, Shimbashi Station, and others, will host a rare coffee lottery. The event will feature Fuku Blend available for purchase at all locations along with the Panama Geisha Esmeralda Festival. Note that the Tokyo University of Agriculture store will have special offerings on December 19th, only one day prior to the main event.

A Unique Story Behind the Celebration

Saza Coffee's founder and president, Taro Suzuki, celebrates his birthday on December 19 as well. This year, as he turns 56, he reflects on the significant journey that has led Saza Coffee to where it stands today. Recently, Suzuki has focused on innovative coffee preservation techniques. Notably, since 2020, he has worked on the Saza Cup-On, an experimental method that enhances the retention of coffee aroma and extends its shelf life by up to five years. This year's festival theme revolves around embracing both serendipity and the joy of coffee.

Exceptional Coffee Experience

Festival attendees will have the opportunity to enjoy top-quality Geisha coffee at surprisingly affordable prices. The Fuku Blend will be available on a progressive pricing model, increasing by one yen each year—a tradition at Saza Coffee that emphasizes gratitude and sharing good fortune with customers. The blend will predominantly feature beans from the esteemed Esmeralda Farm, renowned for its high-quality Geisha coffee.

In addition to tasting events, Saza Coffee aims to provide a unique experience with their one-cup brewing coffee that adheres to extended five-year freshness. They encourage coffee lovers to come in and taste their blends, potentially introducing them to a new favorite.

A Glimpse of the Future: The 2025 Celebration

Looking ahead, Saza Coffee will continue its tradition of celebrating around the holidays with an annual festival featuring special blends. Expected highlights include limited releases of high-quality Geisha coffee at discounted rates, including the exceptional Fuku Blend Limited. This coffee is made from a select mix of fantastic beans designed to offer remarkable flavors.

Join the Coffee Community

Saza Coffee extends an invitation for all coffee enthusiasts to join in the celebrations. Gather with fellow coffee lovers to appreciate the finesse of Geisha coffee and catch up on discussions about ongoing innovations with brewing methods and coffee sourcing. It’s a chance to indulge in extraordinary flavors and experiences that Saza Coffee takes pride in delivering.

With Taro Suzuki’s dedication to cultivating relationships and enriching the coffee experience, the upcoming festival stands as a testament to 56 years of passion, innovation, and shared joy in the world of coffee. Prepare to savor every moment and every sip at the Geisha Festival in Panama!