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Discover the Basics of Digital Marketing with Generative AI

On February 5, 2026, the Japan Management Association, led by President Takahara Gohku, will host the online seminar titled "Unlocking the Basics of Digital Marketing Using Generative AI: Exploring Customer Insights for Strategic Execution". This event aims to enhance participants' understanding of fundamental digital marketing concepts while addressing the unique strategies required for BtoB (business-to-business) and BtoC (business-to-consumer) activities.

Why This Seminar Matters

Many companies struggle with their digital marketing initiatives; they often find themselves executing tactics without seeing tangible results. This seminar will address those issues head-on, helping businesses identify where they can improve and how they can effectively utilize generative AI in crafting their marketing strategies.

The focus will be on actionable insights and real-world examples, allowing attendees to directly apply what they learn in their work environments.

Goals of the Seminar

1. Understanding the Role of Digital Marketing: Grasp the significance and impact of digital marketing across various industries. Tailor strategies to resolve your company's specific challenges.
2. Master Web-based Customer Acquisition Techniques: Learn about essential web traffic generation methods pertinent for both BtoB and BtoC, including website optimization, SEO, content marketing, social media engagement, and online advertising.
3. Leverage AI for Enhanced Marketing Research: Get acquainted with the latest AI tools that assist in marketing research, customer analysis, and content creation aimed at improving operational efficiency in both BtoB and BtoC sectors.

Instructor Profile

Jun Katsuhara

President of Winning Field Co., Ltd.
A seasoned marketing strategist with extensive experience in business development for a global IT firm, Jun leads efforts in marketing support, ad operations, and consulting. He advocates for a community-driven organizational culture that respects individual voices and fosters creativity.

Career Milestones:

• - 2003: Became Sales Department Head and later Vice President at a telecommunications startup.
• - 2006: Served as Editorial Head and Sales Head in a dance entertainment company.
• - 2012: Joined a foreign advertising agency in the digital marketing department, working with major global IT brands.
• - 2014: Established Winning Field Co., Ltd.

Seminar Structure

Part 1: Basics of Digital Marketing & BtoB/BtoC Strategies

• - The necessity of digital marketing today
• - Fundamental differences between BtoB and BtoC marketing strategies

Part 2: BtoB Web Customer Acquisition Strategies

• - Detailed SEO strategies
• - Utilizing social media with a focus on LinkedIn to enhance customer engagement

Part 3: Key Points for BtoC Web Customer Acquisition

• - SEO focal points specific to BtoC
• - Engaging audiences through platforms like Instagram, Facebook, X (formerly Twitter), and TikTok

Part 4: Enhancing Marketing Efficiency with AI

• - Current state and future of AI in marketing (including case studies for BtoB and BtoC)
• - Hands-on demonstration: Using Google AI Studio for marketing research
• - AI-driven content creation

Part 5: Q&A and Individual Consultations

(Note: Content is subject to change to ensure relevance)

How to Participate

Event Details

• - Date & Time: Live broadcast on February 5, 2026, from 10:00 AM to 4:00 PM (JST)
• - On-Demand Viewing: Available from February 12 to February 19, 2026
• - Format: Online via Deliveru platform

Pricing

• - Members: ¥35,200
• - General Public: ¥42,900

For more details and to register: Japan Management Association Seminar Registration

About Deliveru

Deliveru offers a user-friendly experience for busy professionals, featuring:

• - Four-screen broadcasting for simultaneous text, notes, and video displays
• - An intuitive UI that allows personalized screen magnification
• - Options for fast playback and repeat viewing for effective learning
• - Q&A feature during live sessions and email support during on-demand viewing
• - Downloadable text materials and immediate issuance of participation certificates

About NOMA

Established in 1949, the Japan Management Association aims to advance and modernize management practices in Japan, contributing to sustainable societal development. For more information, visit NOMA Official Website