ABAL Expands Its Location-Based XR Experiences in Japan and Beyond

Introducing ABAL's Immersive XR Experiences

In recent months, ABAL, a company specializing in location-based extended reality (XR), has captured the attention of gaming and entertainment enthusiasts with its diverse offerings. From horror to educational experiences, ABAL's innovative approach allows participants to immerse themselves in exciting virtual worlds. The company's key XR platform, Scape®, has revolutionized traditional entertainment, enabling visitors to explore expansive environments without the limitations imposed by physical space.

A Glimpse into ABAL's Offerings

ABAL features a variety of unique XR experiences that ensure there’s something for everyone. Among the standout attractions are:

- The Horror Maze: Fearful Labyrinth – A VR horror experience that thrills participants, making them confront their darkest fears.
- The Sunset of Mars – Engage in a simulated expedition to Mars, offering a taste of extraterrestrial adventure.
- Runaway Liminal World – A high-action version of tag, blending the real world with adventure and excitement.
- Ultraman XR Journey – A fantastic venture that not only entertains but also educates visitors about iconic characters from pop culture.

Each of these attractions is crafted to provide a unique experience under the Scape® platform, which has already seen more than 2,000 users daily during August, showcasing impressive growth and popularity.

The Technology Behind Scape®

What's remarkable about ABAL is its proprietary platform, Scape®, which is built on 18 patented technologies. The platform creates an expansive virtual environment that far exceeds the physical space available. It transforms even a small area into a vast entertainment venue that can exceed 500 square meters, allowing for large-scale XR theme parks in bustling city centers where space is at a premium. This not only addresses challenging real estate issues but positions ABAL as a leader in a highly competitive market.

Rapid Expansion in Just One Year

Since launching its first event, The Horror Maze: Fearful Labyrinth, in July 2025, ABAL has witnessed remarkable growth. Attracting over 20,000 participants in just 45 days underscored the demand for immersive XR experiences. This success led to strategic partnerships, most notably with Dentsu, accelerating the company's expansion plan, resulting in its simultaneous operation across ten venues as of August 2026.

Services Currently Available in Japanese and International Markets

ABAL doesn't just stop at horror; it diversifies its offerings, aiming to cater to various interests and preferences. Whether seeking thrills, fun, education, or emotional engagement, ABAL’s extensive portfolio ensures visitors have multiple choices at their disposal.

Partnering for Future Growth

To boost its international presence, ABAL is actively seeking partners in event and commercial facility management. Companies interested in collaborating to deploy events or services leveraging the Scape® platform are encouraged to reach out via the ABAL website.

Looking Ahead

ABAL is committed to evolving the notion of theme parks by integrating digital experiences across shopping and dining, enhancing the visitor experience in unprecedented ways. It is a bold vision that positions the company not just as a player in the XR arena, but as a transformative force in future entertainment landscapes.

For more information, visit: ABAL Official Site and explore the Scape® platform at Scape® Landing Page.