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Friskies Expands Its Mascot Roster with Kentucky's Wildcat

As the college basketball season kicks off, Friskies, renowned as America’s leading cat food brand, is adding an exciting element to its mascot program. The company has officially welcomed the University of Kentucky's celebrated mascot, The Wildcat, as the latest member of its Certified Frisky roster.

This partnership signifies Friskies' commitment to intertwining the joy of pet ownership with the enthusiasm that collegiate sports bring to fans. The collaboration extends beyond mere branding; Friskies will proudly serve as the Official Cat Food and Cat Treats of Kentucky Athletics, with their logo emblazoned on the mascot’s jersey throughout the thrilling basketball season.

Why The Wildcat?

Jason Dolan, the Brand Director for Friskies, expressed his excitement about adding The Wildcat to their mascot roster. He stated, “College basketball is full of personality, tradition, and unforgettable moments, and mascots are often at the center of it all. That's what makes the Kentucky Wildcat such a natural addition to the program.” The passion and energy that college basketball evokes align perfectly with Friskies’ brand ethos, which emphasizes fun, playful moments that resonate with pet owners and fans alike.

The Certified Frisky program aims to celebrate experiences that embody excitement, surprise, and a carefree spirit—qualities that both cats and mascots epitomize. With an existing roster featuring other famous feline mascots like Wilbur and Wilma Wildcat from the University of Arizona, and Truman the Tiger from the University of Missouri, The Wildcat's inclusion showcases Friskies’ growing influence in college sports culture.

A Match Made for Fans

The partnership with Kentucky Athletics has been facilitated by JMI Sports, the exclusive multimedia rights partner for the university. This relationship not only amplifies Friskies' visibility but also reinforces its dedication to engaging with communities and fans at events throughout the season. The collaboration allows fans to follow along as Friskies showcases the rich traditions, spirited mascots, and unforgettable moments that define college basketball.

As fans gather in arenas, adorned in their team colors, the presence of The Wildcat adds a new layer of enjoyment to the game-day experience. Friskies aims to create a connection between the thrills of sports and the companionship of pets, highlighting how both can fill lives with joy and liveliness.

Looking Ahead

Friskies encourages fans to stay connected through its social media platforms, where they can engage with the brand as it commemorates the energy brought to the court by mascots such as The Wildcat. As the season unfolds, Friskies invites all college basketball enthusiasts to revel in the joy of both sports and pets, celebrating every playful moment.

As the beloved Kentucky Wildcat joins the ranks of notable mascots under the Certified Frisky scheme, fans can look forward to a season filled with excitement, both on and off the court. For more information, pet owners and fans can visit Friskies.com and follow Friskies on their Instagram, Facebook, and YouTube channels for the latest updates and fun content.

About Nestlé Purina PetCare

Nestlé Purina PetCare, the parent company of Friskies, has a rich history dating back to 1894. The company prides itself on enhancing the lives of pets and the people who love them through scientifically backed nutrition. With a wide array of trusted pet care products, Purina is dedicated to quality, supporting pet health and happiness for millions of pets across the country. Their ongoing commitment to social responsibility has seen Purina invest over $150 million in community projects that promote the well-being of both pets and people.

Get ready for a basketball season like no other, with Friskies leading the charge alongside The Wildcat!