#Japan #Tokyo #Recruitment Video #Plux #TATETO

Plux Launches Recruitment Short Video Production Plan

In a response to the surging demand for short-form videos in the recruitment landscape, Plux Co., Ltd., a prominent player based in Tokyo, has introduced a new offering: the Recruitment Short Video Production Plan via its subsidiary, TATETO. This initiative aims to maximize the appeal of job seekers while adapting to challenges posed by AI-driven information searches.

Maximizing Job Seekers' Aspirations

The Recruitment Short Video Production Plan is specifically designed to enhance the chances of potential candidates. Plux's TATETO specializes in creating and managing vertical short videos, facilitating the production and delivery of up to ten compelling videos in a single day’s shoot. These videos focus on alleviating four common concerns that job seekers have: relationships, skills and duties, discrepancies in expectations, and lifestyle/environment. This approach ultimately assists companies in mitigating candidate dropouts during selection processes and improving retention rates.

Background of the Recruitment Market Shift

A notable transformation is occurring in the recruitment market, particularly among younger generations such as Generation Z. Traditional information-seeking methods are shifting from Google searches to social media platforms like YouTube, TikTok, and Instagram. Recent data suggests that job seekers today often commence their employment search not with a well-defined motivation but rather with social media searches, indicating an emerging trend. Authentic representations of companies, showcased through short videos, are becoming essential initial touchpoints for creating brand awareness.

Impact of AI and AIO

Moreover, advancements in generative AI and AI Overviews (AIO) are now influencing how job seekers access information. As AI systems are designed to automatically gather and present information across various channels – including social networks – having a presence on these platforms is invaluable. Neglecting video content could lead to significant missed opportunities, as both job seekers and AI algorithms may overlook inaccessible company information. Enhancing discoverability through a multi-channel video approach is therefore urgent and necessary.

Importance of Realistic Content

Research indicates that elements like workplace culture, personality, and atmosphere play critical roles in candidates’ decisions. With approximately one-third of job seekers reportedly applying for roles after watching a company’s official short video, it’s clear that video content can significantly influence job applications. Plux’s new plan aims to address challenges faced by companies, including the ineffective communication of their appeal and high submission rates from unsuitable candidates.

Features of the Recruitment Short Video Production Plan

This plan is built on proven strategies derived from years of experience, incorporating insights from over 2,000 corporate partnerships and more than 8,000 produced videos. Plux provides a carefully crafted format for video content that addresses job seekers’ primary concerns while promoting authenticity. The service not only minimizes the burden on HR personnel but also ensures a high-impact output with ten vertical videos (30-60 seconds each) offered at a base price of 800,000 yen (approximately 8,000 yen per video).

Comprehensive Support for Enterprises

This all-in-one service covers everything from carefully selecting content ideas to efficient shooting by a seasoned professional team within a day. The high-paced and engaging editing style ensures the output captures attention, while also minimizing the workload of HR departments. Additional options such as analytics reporting for the videos and social media management can be acquired for enhanced total operational support.

Utilizing J:COM’s Expertise

Leveraging J:COM Group’s proficiency in program production allows for diverse and appealing video content styles, from documentary-like features to lively entertainment formats. Moreover, published videos can be repurposed for various platforms, including company recruitment sites and job boards, creating multiple touchpoints with potential candidates.

About Plux

Plux is a consulting firm dedicated to resolving communication challenges faced by businesses through creative solutions, particularly video content. Backed by an extensive network of creators and over 8,000 production projects, Plux delivers comprehensive assistance, from strategic planning through to implementation and evaluation. The company has also recently achieved ISMS certification (ISO/IEC 27001), signifying its commitment to providing trustworthy and secure services.

For more information about the Recruitment Short Video Production Plan, visit TATETO Service Page or download the informational brochure here.

This ground-breaking initiative by Plux is set to redefine recruitment strategies and significantly engage the next generation of job seekers in an increasingly digital world.