#Japan #Tokyo #Autumn Collection #ne Quittez pas #Paland

ne Quittez pas's 2025 Autumn/Winter Collection

Fashion brand ne Quittez pas has officially unveiled its highly anticipated 2025 Autumn/Winter collection, themed 'Folklore Ever After.' Set to hit stores starting August 20, this collection skillfully marries traditional Indian artisanship with contemporary styles, creating a rich tapestry of fashion that bridges the past and future.

The Concept Behind 'Folklore Ever After'

The title 'Folklore Ever After' encapsulates a yearning for the past and hope for the future, allowing us to navigate freely through time. The collection fuses stories woven through tradition with today's aesthetic, fostering a fresh interpretation of classic craftsmanship. The term Folklore is derived from the fusion of 'folk' (people, traditions) and 'lore' (storytelling), reflecting the brand's commitment to preserving and modernizing these narratives.

A Blend of Relaxation and Sophistication

This collection not only embraces a relaxed yet elevating aesthetic but also showcases a new urban sophistication that has emerged since the Spring/Summer 2025 season. ne Quittez pas aims to cater to the diverse on/off scenes of women’s lives, portraying various feminine archetypes through its seasonal visuals.

Relaxing Styles

Expect to find romantic pieces that honor craftsmanship and personal preferences. The collection features embroidered textiles reminiscent of European traditional garments, adorned with block prints and intricate cutworks that exude a timeless charm. Highlights include the iconic long dresses and blouses, complemented by warm fabrics like velvet, quilting, and knits, which are perfect for autumn and winter.

Dramatic dresses with lush frills and gathers sway gracefully, knit together with a sense of romantic strength and a respect for artisanal techniques. This bridal-like elegance is perfect for any occasion, making every wearer feel special.

Urban Styles

Contrasting the romantic with the urban, the collection also offers pieces like long skirts embellished with delicate floral embroidery, all-in-one outfits adorned with shimmering diamond patterns, and watercolor floral print outerwear. All these features merge nostalgic details with a modern twist, producing an elegant and chic aesthetic that radiates sophistication and charm.

Suitable for both office wear and social gatherings, these styles introduce a classic flair to everyday life, adding a touch of delightful sparkle.

About ne Quittez pas

ne Quittez pas is built around the concept of 'Ordinary Happiness,' creating garments that bring joy into daily life. From daily wear to outfits suitable for special occasions or vacations, the brand ensures that all clothing provides comfort and quality, stemming from over 20 years of craftsmanship in India. The meticulous attention to detail extends even to the cotton linings, exemplifying the brand's commitment to quality.

Pasand by ne Quittez pas

Located at the Aoyama flagship store, Pasand by ne Quittez pas serves as a curated selection store, offering original fashion items and home products centered on the theme of Ordinary Happiness. With an array of beautiful items sourced from around the world, Pasand aims to provide its customers with energizing encounters and enjoyable shopping experiences.

Sustainability in Production

Since its establishment, ne Quittez pas has prioritized sustainability, creating over 300 jobs in India for individuals, including women, contributing to stable livelihoods. They collaborate with factories that utilize advanced water treatment technologies to purify industrial wastewater, ensuring the dignity of workers while promoting sustainable practices.

Discover the Collection

You can explore the complete selection at Pasand by ne Quittez pas through their official online store or at various locations such as AOYAMA, NEWoMan Shinjuku, and others. Stay updated with their latest offerings and join in on their journey of blending tradition with modernity. For more, follow them on Instagram @pasand_by_nequittezpas.