Cavallo Enhances SalesPad with New eCommerce Features for Better Distribution

Enhancements in SalesPad eCommerce Capabilities by Cavallo

Cavallo has made significant strides in enhancing the eCommerce capabilities of its SalesPad distribution management software. Announced on August 7, 2025, these advancements are tailored to bolster businesses in making the most of their omnichannel distribution strategies. With consumer behaviors shifting towards online shopping, the new features empower users to maintain a seamless customer experience, combining digital and traditional sales methods without sacrificing operational efficiency or revenue control.

The core of these enhancements lies in the introduction of new connectors for popular eCommerce platforms, including Shopify, WooCommerce, and Adobe Commerce. These upgrades indicate Cavallo's continuous investment in ensuring that SalesPad users benefit from robust, integrated functionalities that align online workflows with the strong operational features manufacturers and distributors rely on daily.

Streamlined Order Management and Enhanced Customer Experience

One standout feature of the latest release is the streamlined order management across different sales channels. Users can now effectively export sales orders placed through non-digital means—such as via phone calls, emails, or direct entries—back into the eCommerce platform. This capability provides customers with visibility into their entire order history, including tracking updates, invoices, and cancellations, all from the convenience of the online portal. This means, even if an order wasn’t placed through the eCommerce outlet, users can still access everything associated with that order in one cohesive system.

Moreover, product image syncing and invoice notification exports are now supported by the Shopify and WooCommerce connectors, which elevates the overall experience and promotes professionalism across all web storefronts. To further support the integration and performance, the underlying mechanisms for all eCommerce connectors have been upgraded to work with the latest APIs, including Shopify's GraphQL API, thus ensuring users have a future-proof solution as older REST APIs are phased out.

Tailored Features for Adobe Commerce Users

Cavallo has also focused on meeting the specific needs of Adobe Commerce users by introducing new features catering to complex B2B environments and multi-store setups. This includes the ability to control which products appear on certain storefronts, helping users craft targeted merchandising strategies tailored to diverse audiences across their Adobe Commerce networks. Furthermore, enhancements in importing sales lines have been optimized, particularly for businesses managing multifaceted product catalogs, ensuring a streamlined transition from product listing to order fulfillment.

A Commitment to Profit Maximization

Joe Post, VP of Product at Cavallo, emphasized the necessity for distributors to obtain more than fundamental eCommerce links; they require profound operational visibility and efficient fulfillment strategies. The combination of integrated features serves as crucial tools helping distributors enhance their digital operations, ultimately promoting stronger revenue growth and maximum profitability. The updates reflect Cavallo’s ongoing commitment to help businesses achieve sustained financial performance.

In a commercial landscape where digital channels are no longer an option but a necessity, Cavallo's upgrades to SalesPad provide a dual advantage—enhancing customer engagement through digital avenues while maintaining the proven operational efficiencies of traditional sales practices. As companies continue to navigate the complexities of modern retail, tools like SalesPad are pivotal for distributors seeking to thrive in a competitive marketplace.

For additional insights and information, visit Cavallo's official website.