#Japan #Automation #HubSpot #Minato #Immedia

Immedia Enhances Automation with HubSpot Integration

Immedia, based in Minato, Tokyo, has made significant advancements in its innovative sales automation tool. With the latest update to their platform, agile teams can now execute strategies for lead generation without requiring any coding skills. This enhancement focuses on the integration with HubSpot, a widely-used CRM tool, ensuring that teams can work collaboratively to increase potential closing deals.

Background on Automation Challenges

The rise of Marketing Automation (MA) and Customer Relationship Management (CRM) systems has been met with the challenge of creating tangible sales leads. Many companies face a disconnection between lead acquisition and the actual generation of sales meetings. This gap often arises due to poor inter-departmental communication. Immedia aims to bridge this divide by redesigning its integration with HubSpot, enabling regular updates from the CRM and automatically executing actions based on real-time data. In essence, Immedia connects strategies for guiding leads not through manual intervention, but through a systematic approach.

New Features Overview

This latest update allows users to design the lead generation flow without writing a single line of code. It captures critical data points from customer interactions such as form submissions and appointment bookings, automatically activating appropriate actions immediately.

Key Functionalities

• - Data Synchronization Step: Automatically fetches contact and company details from HubSpot into Immedia.
• - Search Step: Searches for incoming leads within the acquired HubSpot information and progresses based on defined conditions.
• - Conditional Branching Step: Automatically segments customers based on attributes like industry and stage in the sales funnel.
• - Meeting Assignment Action: Automatically assigns meetings to the appropriate HubSpot representatives.
• - No-Code Design Interface: A user-friendly drag-and-drop interface allows team members to build automation scenarios directly.

With these features, the system operates autonomously, ensuring that data moves seamlessly, deals are generated, and actions are continually activated without manual intervention.

Benefits and Impact

This update fundamentally shifts how teams approach lead generation. By utilizing existing HubSpot contact and company information for strategic decision-making regarding customer outreach, the system identifies the optimal timing for engagement and the responsible team member. This transition from reliance on instinct or individual experience to a structured, reproducible process allows marketing, inside sales, and field sales teams to operate with a shared understanding, ultimately leading to more effective and timely deal generation.

Major Benefits

• - Accelerated Deal Creation: Streamlines the process of moving from leads to meetings.
• - Enhanced Precision in Lead Nurturing: Reduces the chances of missing opportunities during follow-ups.
• - Instant Implementation of No-Code Automation: Enables teams to drive automation measures immediately.
• - Unified Approach Across Multiple Teams: Eliminates silos between marketing, inside sales, and field sales teams, facilitating the increase of successful deal closures.

Future Outlook

Immedia is committed to continuously evolving its platform. The company plans to enhance integrations with other major MA and SFA tools, such as Salesforce and Marketo, to ensure a multi-platform approach to efficient deal automation. Future developments may include AI features for automated scoring of deal validity and cross-channel scenarios for instinctive deal creation.

For further information on Immedia and its services, check out Immedia's official website.