Survey Reveals Japan's Favorite Ice Cream: Surprising Gender and Age Differences

Surprising Findings from LINE's Ice Cream Survey

In a recent study conducted by LINE Research, a platform supported by over 7 million respondents, the favorite ice cream flavors among Japanese people aged 15 to 69 were revealed. This survey, which focuses on preferences in the ice cream market, shows intriguing trends that vary by gender and age.

Overview of Favorite Ice Creams

The results of the survey indicate that the top choice among respondents is Yukimi Daifuku, capturing a notable lead with figures in the mid-50% range. Following closely are Pino, Häagen-Dazs Mini Cups, and Choco Monaka Jumbo / Vanilla Monaka Jumbo, all of which received sufficient support ranging slightly above 50%. The results highlight a preference for classic options which appear consistently popular across demographics.

Interestingly, while these four choices led the pack, the Giant Cone also made its mark, securing the sixth position with around 40% popularity. Other contenders that garnered around 30% of votes include Meiji Essel Super Cup, Papico, Häagen-Dazs Crispy Sandwich, Choco Bucky, and Gari-Gari Kun.

Gender and Age Differences

When diving deeper into the data, differences emerge between genders. For women, the top choice is Häagen-Dazs Mini Cups, which resonates well with over 60% of female respondents, particularly those in their 50s and 60s where it peaks at nearly 70%. Other popular selections among women include Parum, Pino, and Papico, while European Sugar Cone also shows notable support.

Conversely, men favored Choco Monaka Jumbo / Vanilla Monaka Jumbo, leading this demographic with over 50%. Men’s preferences remain stable across age groups starting from their 30s onward, highlighting Gari-Gari Kun as another significant player, especially popular among male respondents in their 50s.

A notable observation is that Yukimi Daifuku ranks first among both genders in their teens, with a significant 60% preference among young women aged 10-20. In addition, Coolish finds its way into the top five among teenagers, while Azuki Bar is favored among older respondents, particularly males in their 60s, where it ranks second.

Methodology of the Survey

The survey utilized a smartphone web platform aimed specifically at LINE users across Japan. Conducted from June 10 to June 12, 2025, the study achieved a commendable sample size of 3,149 valid responses. The methodology included a balanced representation of gender and age demographics to ensure the results reflect broader consumer opinions.

Overall, LINE Research’s platform stands out by enabling engagement from a young demographic, which allows for a more comprehensive array of opinions to be collected. By leveraging push notifications for real-time feedback, the platform streamlines the process of gathering insights into contemporary trends.

For further insight into this survey and more findings from LINE Research, you can visit their official website and access additional reports.

LINE Research Official Site: LINE Research

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