Ajinomoto AGF Unveils New Caffeine-Free Blendy Stick Flavor
On September 1, 2026, Ajinomoto AGF Inc. will launch a new flavor in its popular Blendy Stick series: the Gentle Honey Rooibos Tea Latte. This product is crafted to respond to the growing demand for caffeine-free beverages, as the company also refreshes the packaging for its entire product lineup. With a focus on enhancing the unique characteristics of each variety, Ajinomoto AGF continues to innovate and improve its offerings.
The Blendy Stick series has maintained its position as a market leader in the powdered stick drink market, boasting the number one share in both revenue and cups sold for 16 consecutive years. The company has earned customer loyalty through its commitment to quality and convenience. These successes can be attributed to initiatives like the user-friendly Stick R-Cut design, which prevents users from injuring themselves when opening the packaging. The series also offers a diverse range of flavors and messages tailored to fit a variety of customer preferences and lifestyles.
To cater to the expanding interest in caffeine-free products, the new Gentle Honey Rooibos Tea Latte combines the soothing elements of rooibos tea with delightful honey. This pairing creates a gentle aroma complemented by a creamy, moderate sweetness. This product not only meets the current demand but also introduces a new way to enjoy rooibos tea easily and conveniently.
In addition to introducing new flavors, Ajinomoto AGF recognizes that consumers increasingly focus on the level of sweetness in their coffee choices. To address this, the packaging for the existing Blendy Stick product range will highlight sweetness levels more simply and clearly. This design enhancement aims to aid customers in selecting flavors that match their preferences or moods. Special attention is paid to distinct varieties such as the No-Sweetness Cafe Latte and the Comforting Caffeine-Free Cafe Latte, all while improving the quality of each product to meet diverse consumer needs.
As the demand for caffeine-free drinks rises, Ajinomoto AGF positions itself as a brand that listens to its customers. The updated Blendy Stick lineup will include 17 varieties, each with refreshed packaging that underscores their unique flavor profiles while emphasizing clarity on sweetness levels. This initiative is built on insights that customers place great importance on understanding sweetness levels when making beverage selections.
Moreover, the flavor experience has been focused on enhancing key characteristics. For example, the No-Sweetness Cafe Latte has been reformulated to elevate the coffee flavor, ensuring a more enjoyable taste. In contrast, the Comforting Caffeine-Free Cafe Latte emphasizes milk richness, appealing particularly to caffeine-free consumers. Other varieties like the Melted Milk Cafe Latte, Matcha Latte, and Cocoa Latte have also been improved for a more satisfying taste experience.
Product Overview
1.
Gentle Honey Rooibos Tea Latte
- Contents: 8.1g x 6 sticks
2.
Standard Cafe Latte
- Available in sizes: 8.2g x 8 sticks, 8.2g x 24 sticks, and 8.2g x 100 sticks (online exclusive)
3.
Calorie-Half Cafe Latte
- Available in sizes: 5.4g x 8 sticks, 5.4g x 24 sticks, and 5.4g x 100 sticks (online exclusive)
4.
Adult Bittersweet Cafe Latte
- 7.5g x 8 sticks, 7.5g x 24 sticks, and 7.5g x 100 sticks (online exclusive)
5.
Espresso Latte (Reduced Sugar)
- Sizes: 5.8g x 8 sticks, 5.8g x 24 sticks, and 5.8g x 100 sticks (online exclusive)
6.
No-Sweetness Cafe Latte
- 8.0g x 8 sticks, 8.0g x 24 sticks, and 8.0g x 100 sticks (online exclusive)
7.
Melted Milk Cafe Latte
- 8.9g x 8 sticks and 8.9g x 24 sticks
8.
Caramel Cafe Latte
- 8.3g x 8 sticks and 8.3g x 24 sticks
9.
Gently Milk Soy Cafe Latte
- 10g x 6 sticks
Other flavors like
Black Tea Latte,
Matcha Latte, and
Roasted Green Tea Latte are also available, completing a diverse selection for consumers to enjoy.
Launch and Availability
The new Gentle Honey Rooibos Tea Latte is set to hit stores on September 1, 2026. Customers can expect existing products to transition to their new designs starting in late August 2026, as the company strives to enhance customer experience across its product range.
For inquiries related to the products, customers can reach Ajinomoto AGF’s customer service at 0120-17-8651.
The Blendy Stick series continues to provide creamy and sweet flavors in a convenient stick form, allowing every cup to deliver a high-quality taste experience with ease.
For more details, visit the
brand website.