IAA MOBILITY 2027 Registration Opens with Over Half of Space Already Booked
IAA MOBILITY 2027: Registration Now Open!
The highly anticipated registration for IAA MOBILITY 2027 has just kicked off, and the response has been overwhelming, with more than half of the available exhibition space already reserved. The event, set to take place from September 7 to 12, 2027, is already seeing unprecedented interest from the international mobility sector.
Record Demand
According to the German Association of the Automotive Industry (VDA), over 100 companies have pre-registered for the event, highlighting the growing interest in hybrid mobility solutions. With more than a year until the event, the fact that 53% of the space utilized during IAA 2025 is already booked underscores the excitement surrounding IAA MOBILITY 2027.
“Such a significant number of companies renewing their reservations confirms that our hybrid concept is hitting the mark,” stated Jürgen Mindel, managing director of VDA. This strong early activity sets the stage for IAA MOBILITY to further cement its position as the leading global platform for mobility, sustainability, and technology.
Notable Exhibitors
A diverse array of high-profile exhibitors has already signed up, including well-known brands such as Audi, BMW, Mercedes-Benz, and Google. Mathias Geisen, a board member at Mercedes-Benz AG, emphasized the company's commitment by stating, “As the inventors of the automobile, we have been shaping mobility for 140 years, making our participation in IAA MOBILITY a fundamental part of our DNA.”
Dr. Sandra Wolf, CEO of Riese & Müller, celebrated the event's inclusivity, stating, “Our greatest success at IAA MOBILITY was demonstrating that high-end electric bikes and cargo bikes deserve the same attention at a mobility fair, a traditionally automotive-dominated event.”
Schaeffler Group's Matthias Zink also reflected on the positive experiences of the previous event, noting that direct engagement with customers provided valuable insights and strengthened alliances.
High Satisfaction and Recommendations
The popularity of IAA MOBILITY is further reflected in a higher rate of recommendations from exhibitors. In a recent survey, 83% of exhibitors said they would