#United States #Columbus #Pizza Expo #Tomato Wellness #Field to Sealed

Tomato Products Wellness Council Announces the Field to Sealed Campaign

The Tomato Products Wellness Council (Tomato Wellness) has introduced an impactful initiative called Field to Sealed, aimed at redefining the perception of quality in tomato products among foodservice professionals. This campaign is especially significant in the context of the pizza industry, as it highlights the importance of premium ingredients, connecting chefs and restaurateurs with the farmers who cultivate these key products.

In a world where customers increasingly seek transparency for the ingredients they consume, this campaign serves as a reliable guide for pizzerias, restaurants, and food wholesalers. The essence of the Field to Sealed initiative revolves around acknowledging the journey of tomatoes from the farm to the kitchen, emphasizing the quality and stories behind the ingredients used in various dishes.

The Symbol of Quality

At the heart of the campaign is the Field to Sealed emblem – a seal that symbolizes the superior quality of tomatoes that are diligently grown by dedicated family farmers. By ensuring that tomatoes are harvested at their peak ripeness and quickly canned or jarred, the campaign underscores the commitment of growers and processors to maintain the rich flavor and vibrant colors that professional kitchens rely on all year round.

Alec Wasson, the Director of Tomato Wellness, highlights the significance of this connection by stating, "Chefs and restaurant operators take pride in the ingredients they serve and want to know where food comes from and who grows it. Field to Sealed celebrates that connection and gives operators a way to share the story from the farmers who grow the tomatoes to the kitchens that serve them.” This emphasis on understanding the source of food can enhance customer loyalty and satisfaction.

The Research Behind Quality

Research conducted by Tomato Wellness reveals the key attributes that foodservice operators prioritize when selecting tomato products. The findings indicate that nearly 90% of these professionals consider shelf life (89%), recipe suitability (88%), flavor intensity (87%), and the presence of natural colors and flavors (86%) to be of utmost importance. By offering canned and jarred tomatoes that capture peak-season flavor, the Field to Sealed initiative helps to meet these vital needs, allowing restaurants to deliver consistent results across a variety of recipes.

Moreover, this quality assurance helps operators minimize food waste and manage inventory more efficiently, a pressing concern in today’s restaurant landscape where sustainability is paramount. Operators can rely on these products for their extended shelf life while ensuring the utmost quality with every batch.

Making an Impact at Pizza Expo

The Field to Sealed campaign is making its grand debut within the pizza industry at the Pizza Expo 2026 held in Columbus, Ohio. Attendees visiting Booth 202 will have the chance to discover more about the campaign and reflect on the value of high-quality ingredients in their businesses. This event serves as a platform for facilitators and influencers to engage in discussions that highlight ingredient quality and farming practices.

Additionally, the launch incorporates a promotional pizza box kit that includes campaign messaging, and marketing materials designed for table tents, menus, and other point-of-sale applications. These resources empower restaurants to display the Field to Sealed emblem with pride, while sharing the compelling stories of the tomatoes being served.

About Tomato Wellness

For over two decades, the Tomato Products Wellness Council has played an instrumental role in advancing the understanding of tomato products within the food industry. Through educational programs, research initiatives, and outreach efforts, Tomato Wellness strives to enhance awareness of the health benefits associated with tomatoes while fostering connections between growers, processors, chefs, and consumers. Their commitment to transparency and quality resonates deeply with today’s conscious consumers.

To learn more about the Field to Sealed campaign, its benefits, and the stories behind premium canned and jarred tomatoes, visit FieldToSealedTomatoes.com or follow them on Instagram and YouTube. Join the movement to celebrate better food through quality ingredients, fostering pride in the farming community and benefiting kitchens across the nation.