#China #Shanghai #Blokees #BFC #Eco-System

Blokees Launches Comprehensive Product Ecosystem for Next Decade

On March 25, 2025, Blokees hosted its global partner conference under the theme “New Beginnings, New Journey” in Shanghai. This significant event marked the official launch of its innovative product ecosystem, a strategic initiative designed to deepen research and development efforts, diversify product lines, and establish a robust foundation for sustained growth over the coming decade.

In his opening address, Zhu Weisong, the founder of Blokees, emphasized that the company will focus on business innovation, customer value, partner collaboration, talent accumulation, and social responsibility in the next ten years. This vision aims to enhance Blokees' market presence and engage with global partners effectively.

During the conference, Sheng Xiaofeng, the president of Blokees, elaborated on the strategic vision for the company’s future within his keynote titled “Building an Innovative Blokees System and a Comprehensive Product Ecosystem.” He likened Blokees’ approach to a thriving tree, where robust roots symbolize innovation and R&D, a diversified global portfolio of intellectual properties (IPs) represents the branches, and the vibrant leaves embody the global user community and the BFC (Block Figure Creator) culture.

The event featured an impressive showcase of Blokees’ six classic series, including the Hero5, Hero8, and Champion lines, alongside new launches featuring popular franchises such as Transformers, Ultraman, and Marvel's Infinite Saga. Moreover, the company revealed three upcoming series prominently featuring major IPs like Harry Potter and Hatsune Miku, with promotional themes of “Adorable” and “Sweetheart” aimed at attracting new consumer segments.

Blokees also reinforced its brand’s core value and the significance of BFC culture through engaging presentations by international players and the annual creator award ceremony. These initiatives highlight the brand's commitment to a user-centric approach, as pointed out by Ye Shanshan, the brand's marketing vice president.

This conference represented a pivotal milestone in advancing Blokees’ product ecosystem. It signifies a concerted effort to deepen product development, enhance core capabilities, and pursue diverse innovation paths. As Blokees looks to the future, it remains dedicated to an open, collaborative, and mutually beneficial approach, striving to work hand in hand with global partners to propel the industry forward and embark on a new chapter in the upcoming decade.

Overall, the global partner conference not only highlighted Blokees’ legacy in the toy and collectibles market but also showcased its future ambitions and strategic direction towards creating a more dynamic and innovative ecosystem.