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Breakthru Beverage Group Strengthens Partnership with Chinola Liqueur in California

In a significant move for both companies, Breakthru Beverage Group has expanded its partnership with Chinola Fresh Fruit Liqueurs to include California. This strategic distribution agreement allows Breakthru to leverage its extensive network within North America, intensifying the reach of Chinola's unique offerings in one of the most important beverage markets.

A Vision for Growth

Breakthru Beverage Group is a renowned player in the beverage distribution sector, recognized as one of the largest in the U.S. and the leading broker in Canada. With a portfolio that includes high-quality wines, spirits, and beers, the company prides itself on building strong brand identities. The expansion of its partnership with Chinola reflects Breakthru's commitment to supporting the growth of distinctive brands that resonate with modern consumers.

Andrew Merinoff, co-founder and CEO of Chinola, expressed enthusiasm about the partnership, emphasizing their dedication to sharing the beverage's vibrant flavors, which stem from the rich heritage of handmade production in the Dominican Republic. Offering products made from 100% fresh fruit and free from artificial additives, Chinola caters to a growing demand for natural and unique flavors, which are highly sought after by today's consumers.

Tapping Into California's Market

Chinola's liqueurs have been performing well across 14 U.S. markets, making this expansion into California a strategic move to capitalize on further growth. As one of the largest markets in the U.S., California presents unmatched opportunities for high-quality beverage experiences. Breakthru’s history of successful brand representation is expected to boost Chinola’s visibility and sales.

Breakthru's Vice President of Supplier Business Development, Drew Levinson, noted that Chinola's narrative and bold flavors have already captivated consumers across North America, establishing a solid foundation for future initiatives. As they broaden their collaborative efforts in California, Breakthru plans to utilize its marketing insights and operational efficiencies to bolster Chinola's brand presence in this key market.

The Unique Flavors of Chinola

Crafted with care, Chinola’s liqueurs, including flavors like passion fruit, mango, and pineapple, appeal to cocktail enthusiasts and casual drinkers alike. These beverages, with their low alcohol by volume (ABV), not only highlight the essence of fresh fruits but also embody sustainability in their production process. With pineapple being exclusive to the U.S. until 2026, Chinola is well-positioned to attract diverse consumer bases seeking innovative cocktail options.

With the recent expansion, Chinola now operates in over 40 U.S. states and 18 international markets. Their growth strategy is intricately linked to their partnership with Breakthru, which has proven its prowess in engaging consumers through unique beverage offerings.

A Commitment to Quality and Diversity

Both Breakthru and Chinola share a commitment to quality and consumer satisfaction. The partnership not only emphasizes brand growth but also enhances the diversity of drink options available to consumers. As both companies continue to innovate and adapt to market trends, their collaboration paves the way for expanded reach and profitability.

In summary, the expanded partnership between Breakthru Beverage Group and Chinola Liqueur holds tremendous potential for reshaping the beverage landscape in California. By combining Breakthru's distribution expertise and marketing insight with Chinola's unique, premium offerings, this alliance is set to deliver exciting new experiences for consumers and elevate the brand's visibility in a competitive market.