Brompton Celebrates 50 Years with Unforgettable Event in Tokyo

The folding bicycle brand Brompton, which originated in London, celebrated its 50th anniversary with a special event titled 'UNFOLD BROMPTON 50' on September 3rd at Brompton Tokyo in Jingumae.

Event Overview

CEO Will Butler-Adams visited Japan for the occasion, where he engaged in a talk session centered around the brand's mission: “We create urban freedom for happier lives.” During this enlightening session, he reflected on Brompton's past and shared the vision for its future. This was followed by a unique 3.5km ride led by the CEO himself, gathering media, guests, and enthusiastic Brompton owners numbered at around 40 participants. This special ride offered a firsthand experience of Brompton's distinctive mobility. Later in the evening, partners and fans came together for a joyous anniversary party to celebrate the landmark 50 years.

CEO Talk Session

In a session attended by over 20 media representatives and guests, Butler-Adams addressed the theme of “Brompton's 50-Year Journey and What Lies Ahead.” He emphasized, “The folding bike we create is not just a mode of transportation but a choice for people to enjoy urban life more freely and become physically and mentally healthier. This is also a movement towards a sustainable future.” He elaborated on Brompton's commitment to not merely sell folding bicycles, but to provide solutions that enrich urban living, highlighting the positive impacts of cycling in major cities like London, Paris, and Shanghai. He passionately proclaimed Brompton's ongoing challenge to advocate for people-centered urban development in Japan.

Commitment to Longevity and Sustainability

The CEO further articulated Brompton's sustainability ethos, stating, “For us, the greatest sustainability means being able to be used for a long time. We must ensure the brand endures to provide repair and service for many years to come.” He underscored the responsibility of continuing Brompton's tradition and quality as skilled craftsmen still meticulously handmake each bike in London. Butler-Adams conveyed his resolute commitment to bridging the journey of the last 50 years into the future.

Product Launches

During the event, Brompton unveiled its latest innovation—the 'G Line' along with a special commemorative model, the 'Brompton 1975 Edition.' Attendees had the opportunity to see and experience the new designs and functions firsthand, catching a sneak peek of the brand's next chapter.
G Line Pricing:

- Without rack and mudguard: ¥545,600 (tax inclusive)
- With rack and mudguard: ¥567,600 (tax inclusive)

Brompton 1975 Edition Pricing:

- ¥400,400 (tax inclusive)

Pre-orders and test rides for the G Line started on September 1st, with an official launch in October. More details can be found here.

Special Ride with CEO

Media and guests were the first group to embark on the ride, followed closely by Brompton owners, with the CEO leading the way. Participants were able to immerse themselves in the brand's allure while engaging directly with Butler-Adams.

50th Anniversary Celebration Party

The evening culminated in a grand anniversary party where brand partners and fans celebrated together, sharing visions for the next 50 years.

Future of Brompton and Urban Mobility

Operating in 47 countries with over 1 million bicycles produced, Brompton's innovative design allows bikes to fold to one-third of their size, enhancing urban living and contributing to a sustainable society. The 'UNFOLD BROMPTON 50' event reaffirmed this philosophy and served as a significant milestone toward a promising future for the next generation.

About Brompton

Brompton's bikes are designed for urban living and are sold in over 47 countries, with more than 70% exported. Since Andrew Ritchie invented the first bike in 1975, the company has produced over 90,000 bicycles annually, reaching its 1 million production milestone in 2022. The bicycles are ideal for city dwellers, allowing easy transport as they fold to one-third their size, manufactured with 6.2 tons less CO2 than a car during production.

Brompton products are available through Brompton.com and 1,500 authorized dealers worldwide, as well as flagship stores in major cities like London, New York, and Tokyo. For more information, visit Brompton Tokyo.