#USA #Paris #Retail Technology #Allied Telesis #NRF Europe

Building the Connected Store

As the retail landscape undergoes rapid transformation, Allied Telesis, a global leader in secure and high-performance networking solutions, is set to showcase its award-winning Unified Management Platform at NRF Europe 2026. The conference, focused on retail technology, brings together retailers and technology leaders to discuss the evolving role of brick-and-mortar stores in an increasingly digital world.

Connected devices, cloud services, artificial intelligence, digital solutions, and AI-powered smart mirrors in fitting rooms are raising new infrastructure demands that support the modern retail environment. These innovative technologies require reliable and robust networking capabilities, which are becoming crucial for retailers to remain competitive.

Recent statistics indicate that network outages are the primary cause of 53% of all cash register downtimes, costing the average retailer around $4,700 per minute during such outages—this figure escalates to a staggering $9,000 per minute on significant shopping days like Black Friday. This reality underscores the importance of having a resilient network infrastructure in place.

To empower retailers in addressing these challenges, Allied Telesis offers safe, scalable, and manageable networking solutions tailored to the specific requirements of contemporary retail environments. At booth G-067 during NRF Europe, Allied Telesis will demonstrate how its Unified Management Platform can enhance transparency, automation, and AI-driven insights necessary for operating secure and resilient digital environments by seamlessly integrating both wired and wireless infrastructures.

"Retailers face mounting pressure to deliver seamless digital experiences while ensuring their operations are efficient, secure, and resilient," stated Antonella Santoro, VP of Marketing at Allied Telesis. "The network is fundamental to this. At NRF Europe, we are excited to show how the right network infrastructure can provide retailers with the reliability and flexibility they need today while laying the groundwork for tomorrow's technologies."

Attendees at NRF Europe 2026 are encouraged to visit Allied Telesis at booth G-067. Here, they can explore how intelligent networks support connected retail environments, streamline operations, and create a reliable foundation for future innovations. Pioneers in the networking sector, Allied Telesis is committed to preparing retailers for the future by offering comprehensive support in navigating the complexities of modern retail technology.

To schedule a meeting with Allied Telesis executives on-site, interested parties can contact via email at [email protected]. Additional insights and information can be found on their website at AlliedTelesis.com.

As the retail sector embraces digital transformation, partnerships with technology providers like Allied Telesis are essential for success. The NRF Europe 2026 promises to be a pivotal event where industry stakeholders can gain valuable insights into securing a competitive edge through innovative networking solutions that foster collaboration and drive business growth.