#Canada #Ontario #Brightstar Lottery #Sales Wizard #OLG

Brightstar Lottery Enhances Sales Operations at OLG

Brightstar Lottery PLC, a recognized leader in the global lottery technology sector, has made a significant move by introducing its innovative Sales Wizard tool to the Ontario Lottery and Gaming Corporation (OLG). This cloud-based salesforce automation solution is designed to optimize the efficiency and effectiveness of OLG’s sales force.

The Launch of Sales Wizard

On January 26, 2026, Brightstar announced that the Sales Wizard has been fully deployed at OLG. This advanced tool seamlessly integrates with the existing central system of OLG, empowering their sales representatives with actionable insights and compelling data to enhance their retail visits. Vanessa Theoret, Senior Director of Retail Sales and Account Management at OLG, highlighted how Sales Wizard facilitates digital access to critical data, thereby unlocking operational efficiencies for their sales representatives. She emphasized that the tool’s highly configurable nature allows OLG to adapt its functionality to meet their evolving business needs.

Scott Gunn, Chief Operating Officer of Brightstar North America Lottery, remarked on the success of Sales Wizard, noting that OLG is the 25th lottery organization to implement this tool aimed at responsibly increasing sales.

Features of Sales Wizard

Sales Wizard stands out as an industry-leading salesforce automation tool that provides real-time, relevant information tailored for sales teams. Utilized through user-friendly mobile applications, Sales Wizard allows sales representatives to work more efficiently in the field. The tool supports over 148,000 retailers worldwide, offering comprehensive data and insights on various elements including sales trends, instant ticket inventory, signage, and point-of-sale equipment.

Moreover, this tool includes features that optimize each visit to retail locations, equipping sales reps with the understanding they need to foster strategic relationships with retailers and ultimately drive sales.

Brightstar's Global Impact

Operating in nearly 90 lottery markets across six continents, Brightstar serves as the primary technology provider for 26 out of 46 lottery jurisdictions within the United States, as well as several of the world's largest lotteries. The deployment of Sales Wizard at OLG is expected to enhance their gaming operations further, given the positive impact it has had on other lotteries worldwide.

Brightstar is committed to ensuring that their technologies align with responsible gaming practices, contributing to a sustainable lottery environment that benefits customers and communities alike.

About Brightstar Lottery PLC

Brightstar Lottery PLC, trading under the ticker NYSE: BRSL, is at the forefront of the lottery technology sector, driven by a commitment to delivering secure, innovative solutions for global clients. As a pure-play lottery company, Brightstar focuses on providing comprehensive lottery operations, digital solutions, and retail opportunities that meet the needs of its customers while promoting responsible gaming.

Employing around 6,000 individuals globally, Brightstar maintains a strong local presence and collaborates closely with governments and regulators to create meaningful value. Their solutions are designed to enable their clients to achieve their business objectives while enhancing player experiences and delivering social benefits.

About Ontario Lottery and Gaming Corporation

OLG, recognized as a crown agency, has been enriching Ontario’s public services and community initiatives since its inception. By offering a diverse range of gaming experiences, including land-based gaming, province-wide lottery games, and internet gaming solutions, OLG continues to forge paths to better dining and gaming experiences. With a cornerstone commitment to social responsibility, OLG also significantly supports sectors like health care and amateur athletics through profits generated from its operations.

In summary, the introduction of Brightstar's Sales Wizard tool represents a transformative step for OLG, increasing their operational efficiencies while enhancing the retailer experience essential to growing sales and engaging communities in responsible gaming practices.