#South Korea #Las Vegas #CES 2025 #Grabity™ #Polyphenol Factory

Grabity™: A New Era in Haircare

The CES 2025 event in Las Vegas has witnessed a groundbreaking launch from South Korea's KAIST startup, Polyphenol Factory. Led by esteemed scientist Dr. Hae-Shin Lee, the brand introduced its innovative haircare line, Grabity™, captivating attendees and redefining the industry standards.

Innovative Product Lineup

Grabity™ is centered around its Hair Lifting Shampoo, a revolutionary hair loss solution designed to combat weakening and thinning hair. Along with this flagship product, the brand unveiled a comprehensive range of hair care solutions, including a specialized conditioner and a versatile styling mist. Each product is intricately formulated to provide immediate and long-lasting results, making them essential for anyone facing hair challenges.

The LiftMax 308™ Formula

What distinguishes Grabity™ from other haircare products is its unique LiftMax 308™ formula. This patented complex utilizes polyphenol-rich compounds to empower and protect hair. By forming a delicate shield over damaged hair cuticles, it not only strengthens but also enhances volume by an impressive 140%. The results are not transient; users can enjoy these benefits for up to 48 hours, as documented in robust clinical trials.

Clinical Approval and Environmental Commitment

Grabity™ is not just another product; it’s backed by credible research and rigorous dermatological studies. It has received an outstanding 'Excellent' grade from Dermatest, a renowned testing agency in Germany, and recognition from Intertek, ensuring safety and effectiveness. Beyond innovation, Grabity™ emphasizes sustainability, employing eco-friendly packaging made from coconut shells to diminish plastic waste and promote environmental responsibility.

Phenomenal Reception and Global Expansion

Since its launch in April 2024, Grabity™ has quickly skyrocketed to success in South Korea, consistently selling out across various retail platforms. With sales reaching an astonishing $18,000 per minute at leading retailers, its demand has soared. On secondary markets, these products are often resold at prices exceeding $190 per bottle—indicating a six to seven times markup from the original retail price.

Additionally, Grabity™ made headlines with its triumphant Kickstarter campaign, surpassing its funding target by an astounding 1,122%. Following this remarkable achievement, the brand extended its outreach to Japan, where it is currently available in high-end beauty salons, receiving rave reviews from consumers and stylists alike.

Showcasing Technology at CES 2025

During CES 2025, attendees were invited to see Grabity™ in action through live demonstrations of the LiftMax 308™ technology. The innovation showcased how the product delivers professional-grade results that can seamlessly be achieved in the comfort of one’s home. Strong interest among international buyers was anticipated, positioning Grabity™ as a significant player in the global beauty-tech market.

A Visionary’s Commitment

Dr. Hae-Shin Lee, the mastermind behind Grabity™, articulated the brand's mission succinctly: “Our goal is to help those facing hair issues regain confidence.” Recognized worldwide and ranked among the top scientists, Lee believes that LiftMax 308™ will be particularly beneficial for North American customers, especially those with fine or blonde hair, making everyday beauty achievable.

Looking Ahead

As Grabity™ gears up to launch on Amazon US in early 2025, its commitment to global expansion signifies a pivotal moment in the haircare industry. This launch will not only introduce innovative products to a wider audience but is also expected to further solidify Grabity™'s reputation as a frontrunner in beauty innovation.
For more information, visit Grabity's official website or find them on Instagram @grabitylabs_official for the latest updates.

With the world of beauty technology evolving rapidly, Grabity™ stands at the forefront, poised to change how we perceive and approach our haircare routines.