Torchy's Tacos Brings Back Fan-Favorite Nookies: A Sweet Treat for Taco Lovers

Torchy's Tacos Brings Back Nookies



In a delicious response to their fans, Torchy's Tacos has officially reintroduced Nookies, a dessert that quickly captured the hearts of many. After an overwhelming number of requests via social media, emails, and guest feedback, this beloved fried delight is back on the menu. Known for its gooey chocolate chip cookie dough center, coated in a crispy exterior and dusted with cinnamon sugar, Nookies promise a heavenly experience for anyone with a sweet tooth.

Nookies first made their debut in 2008 as Lil' Nookies and gained a dedicated following almost instantly. They offer the comforting warmth of chocolate chip cookie dough enveloped in a crisp, deep-fried shell. With its new cinnamon-sugar finish, Torchy’s has taken this fan favorite to a new level of indulgence.

"At Torchy's, we're always aiming to surprise our guests with innovative menu items, whether it's a new creation or bringing back a classic like Nookies — but with our twist to make it even better," says Paul Macaluso, CEO of Torchy's Tacos. This approach reflects Torchy’s commitment to balancing culinary creativity with customer desires, ensuring that taste and satisfaction remain at the forefront of their offerings.

Earlier in the year, Torchy's also launched nachos after receiving persistent requests from its patrons, signifying their dedication to maintaining an engaging and responsive menu. Additionally, the restaurant introduced Taco Two-Step, a combo deal aimed at providing more value for customers craving a fuller meal experience. This combo is available only until November 10, enticing guests to try it before it disappears.

As November approaches, Torchy's continues serving up their imaginative fare with special offerings for Taco and Drink of the Month. One standout is the Rebel Yell Taco, featuring grilled shrimp, crispy bacon, cabbage slaw, jack cheese, and guajillo fried onions, all blended together with a zesty BBQ sauce and chipotle ranch, wrapped in a fresh flour tortilla. To wash it down, customers can enjoy the Pineapple Margarita, crafted with tequila, Grand Marnier, real pineapple puree, and lime juice.

These menu updates are particularly exciting as Torchy’s celebrates its 20th anniversary, reflecting on its history while looking toward the future. They aim to continue evolving based on the feedback from their loyal customer base, experimenting with new flavors and value offerings that resonate with taco enthusiasts.

Members of Torchy's loyalty program had exclusive early access to the return of Nookies, enjoying the treat before its official launch via a secret menu. The loyalty program not only offers early access to new menu items but also accumulates points redeemable for free food, queso, and more. Fans can sign up to take part in these exciting rewards and promotions.

Torcy's Tacos originated in 2006 from humble beginnings — a food trailer and a dream to serve tacos with extraordinary flair. From that starting point in Austin, Texas, it has transformed into a beloved fast-casual brand, boasting nearly 120 restaurants across the United States. Known for its bold flavors and commitment to quality, Torchy's is not only about delivering cravings right but also about creating a vibrant gathering place that embraces a flavor-filled experience.

As Torchy's moves forward, fans should expect more inventive dishes and offerings designed around their desires and feedback, ensuring that the legacy of their tacos and treats continues to thrive.

Topics Consumer Products & Retail)

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