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Strategic Innovations and Product Launches at TATSUJIN VISION 2025

The real estate industry is currently navigating uncharted waters with challenges like population decline, rising rents, labor shortages, and frequent legal changes. To tackle these issues, the recent event "TATSUJIN VISION 2025" served as a platform for real estate professionals to seek innovative solutions, attracting 127 attendees from across the nation.

Background: A Turning Point for the Real Estate Sector

The conventional rental management model is no longer sustainable in the face of these multifaceted challenges. As companies seek ways to adapt and thrive, TATSUJIN VISION 2025 offered insights into strategies that can redefine the future of the industry. This event showcased practical AI applications tailored for real estate, along with new business models by leveraging education, branding, and raising rent prices.

Highlighted Strategies and New Products

Rent Increase Management Plan

Developed by Crasco, the Rent Increase Management Plan is an innovative approach that reframes tenant turnover as an opportunity for revenue growth rather than a setback. This comprehensive package integrates systems like "Mansion Management Portal," the renovation brand "Renotta," and the facade restoration initiative "PLUSRU." This synergy improves property values, leading to increased profitability and higher rental prices. By adopting this plan, property owners can expect long-term revenue enhancement, while management companies can transition from mere operational roles to consultative ones, positioning themselves as preferred firms in the competitive real estate marketplace.

Service Details: Crasco Rent Increase Plan

AI-Driven Business Innovations

By utilizing Google Workspace, the event highlighted efforts to standardize and greatly augment productivity through AI redesign of internal operations. Innovations such as automatic meeting minutes, auto-drafted emails, and AI chat responses for internal inquiries can significantly diminish the time spent on routine tasks. Enhanced homegrown apps for staff enable smooth operations like queries, document searches, and checklist management, capitalizing on a "technology x field-driven" transformation that is particularly beneficial for small to mid-sized real estate firms.

Service Details: Google Workspace Utilization

Comprehensive Talent Development Package

In addressing issues related to personnel training and associated costs, Crasco introduced a groundbreaking organization development system, featuring e-learning tools, web manuals, and a talent management system. This package is tailored to enable inexperienced individuals to thrive in the industry without excessive reliance on direct supervision.

Service Details: Total Talent Management System

Design Team Specializing in Real Estate

Crasco also featured their design team, presenting a results-driven tool package that focuses on branding support specifically for real estate firms. This includes branding tools, such as logos, materials for property marketing, sales presentations, and recruitment websites, making effective branding strategies more accessible to companies struggling in this aspect.

Service Details: Design Support Services

Unexpected Perspectives: The Evolution of Real Estate into Education

Spearheading discussions at TATSUJIN VISION was the notion of the real estate sector morphing into an educational industry. This involves exporting systems for nurturing talent and standardizing operations through AI, representing a fundamental evolution for the field.

Networking and Future Prospects

The event fostered discussions among real estate leaders regarding common challenges and shared success stories, creating an energetic network of collaboration. Kurasco Group remains committed to sharing its knowledge and solutions while advocating for continuous improvements and transformations throughout the industry.

The exchange of insights and experiences during this event is expected to lead to ongoing growth and a shift in the industry landscape.

Future Developments

Kurasco Group's President, Norihiro Komura, emphasized transparency in sharing successful methodologies to catalyze industry advancements. Building on the new services introduced, the company aims to bolster its "TATSUJIN" services, supporting businesses' efforts to enhance operational efficiency and overall performance. The collective insights gained from the event will be harnessed to push for comprehensive growth and change across the real estate sector.

Watch the exclusive video footage of TATSUJIN VISION's strategic insights.

Company Overview

Company: Crasco Consulting Firm
CEO: Norihiro Komura
Capital: 1.93 billion yen
Headquarters: Kanazawa, Ishikawa, Japan
Office Locations: Tokyo, Nagoya
Services: Management consulting, IT system development & sales, marketing consulting, seminar hosting, HR recruitment & training.