#Japan #Tokyo #Food Waste #Kuradashi #Loss Help

Innovative Vegetable Delivery to Reduce Food Waste

The issue of food waste has become a pressing concern globally, and in Japan, various initiatives are emerging to combat this growing problem. One such initiative is the subscription service provided by Loss Help, which specializes in delivering misshapen yet perfectly edible vegetables. Starting June 17, Loss Help's offerings are now available on Kuradashi, a social good marketplace apportioning proceeds towards community welfare initiatives.

A Partnership for the Planet

Kuradashi, operated by Kuradashi Inc. based in Tokyo, aims to be a frontrunner in reducing food waste while encouraging consumer participation in sustainable practices. Their mission emphasizes the reduction of food waste, with a vision to become the leading company in this sphere within Japan. By sourcing near-expiry products and items damaged in transport or altered from their expected appearance, Kuradashi ensures that perfectly edible food reaches consumers at a fair price, all while contributing to various social causes.

The introduction of Loss Help's fixed price vegetable subscription service aligns seamlessly with Kuradashi's objectives. Each cycle, farmers provide a selection of vegetables rejected by traditional distribution channels due to their irregular shapes and sizes. This robust collaboration not only aids in reducing waste but also creates an avenue for consumers to access vegetables at substantially lower prices.

Why This Service Matters

Amid rising prices for fresh produce, nearly 60% of the population feels the impact of not accessing enough vegetables. Yet, an alarming quantity of perfectly nutritious produce goes to waste purely due to its non-standard appearance. With Loss Help’s initiative, consumers can enjoy farm-fresh vegetables delivered to their doorstep while also contributing to curbing food waste. Additionally, producers can benefit from reduced disposal costs and tap into new revenue streams.

The Exciting Box of Rediscovered Veggies

The newly launched Loss Help × Kuradashi Vegetable Box contains a delightful assortment of produce that would otherwise be discarded. The boxes are tailored to consumer needs, offering small, medium, and large sizes depending on household size and consumption patterns. Not only does this service allow households to enjoy different seasonal vegetables, but it also connects consumers with a broader spectrum of Japan's agricultural output.

• - S Size: Ideal for individuals or couples, contains 7-10 varieties at a price of ¥2,680.
• - M Size: Suitable for small families, with 8-12 varieties priced at ¥3,780.
• - L Size: Designed for larger families, providing a generous supply of 10-14 varieties at ¥5,980.

This initiative promises not just economical and fresh vegetables but also a chance to contribute positively to the environment.

Looking Ahead

Yasuyuki Hirai, the representative of Exness, the parent company of Loss Help, expressed enthusiasm for the partnership with Kuradashi. He stated that this collaboration signifies a pivotal step towards tackling food waste collaboratively. Not simply a business venture, it embodies shared aspirations to address food waste effectively and sustainably.

In conclusion, Kuradashi continues to explore partnerships that align with its vision for a waste-free society. Through initiatives like Loss Help, it fosters increased awareness about food waste while making nutritious food accessible to a broader audience. With the launch of the vegetable subscription service, consumers not only save money but also contribute to a greener, more sustainable future for everyone.

For more information about the Loss Help × Kuradashi Vegetable Box, visit here.