#Japan #Utsunomiya #Sacre Lemon #Rikka Ihara #Futaba Foods

A Refreshing Celebration of Sacre Lemon at the New TV Commercial Launch

On May 19, Futaba Foods held an exciting press event to unveil their new TV commercial for their beloved product, Sacre Lemon. Since its inception in 1945, Futaba Foods, headquartered in Utsunomiya City, Tochigi Prefecture, has steadfastly strived to provide delicious and safe products that prioritize customer satisfaction. The new TV commercial, titled 'Confession at the Beach?', is set to air across the nation starting on May 25. This year's event also featured Rikka Ihara, who has once again lent her charisma to represent the brand.

Welcoming Remarks and New CM Unveiling

The event commenced with an address from Seidai Saito, the President of Futaba Foods, who reflected on the company’s enduring journey and highlighted the unique flavors and textures of the long-loved Sacre series. Following this, the new commercial was showcased, and Rikka made her entrance in a refreshing outfit that resonated with the vibrancy of the Sacre Lemon. With her radiant spirit, she greeted everyone with excitement, saying, 'Thank you all for being here today! I’m thrilled to share my love for Sacre!'

After watching the commercial on a large screen for the first time, Rikka expressed her enthusiasm, saying, 'Seeing it on a big screen really brings out the summer vibe and refreshment that makes me wish for summer to arrive soon!' She shared an entertaining mishap from the shoot where, during a jumping scene on the sandy beach, her sandal got stuck in the sand — reinforcing the playful nature of the commercial and the fun atmosphere during filming.

Rikka continued by addressing a question about how she plans to enjoy Sacre Lemon this summer. She shared that since appearing in last year’s commercial, many friends and fans have started telling her they’ve tried Sacre. Rikka mentioned receiving sweet photos from her nephews enjoying Sacre as well, prompting her longing to indulge in the icy treat with her family during BBQs this summer.

Diving Deep into Sacre Love

The next segment of the event featured a fun challenge designed to test the depth of Sacre knowledge through a quiz titled 'Even Employees Find It Tough!? Sacre Deep Quiz.' Rikka humorously admitted feeling a bit nervous, saying, 'I’m a little anxious about the deep quiz, but I feel like a Sacre employee today, so I’ll do my best!' The quiz included questions about the history of Sacre Lemon, such as its origin and development inspirations.

Impressively, Rikka managed to answer every question correctly, leaving President Saito thoroughly impressed. He expressed his delight, stating, 'I’m truly happy to see how much you’ve grown your love for Sacre in just two years! It’s the true power of Sacre love on display.' As a reward for her efforts, Rikka was gifted an enormous 120cm spoon that had been used during the TV shoot. She exclaimed, 'It was heavy during the shoot, and I can’t believe how big it is! I think I’ll display it at my front door!' with a bright smile.

The Crunchy Moments of Rikka’s Life

In a segment themed around the 'crispy' experience of enjoying Sacre Lemon, Rikka shared her personal stories that relate to the joyful moments in her life. When asked about moments when things feel 'smooth and going well,' she delightedly mentioned nurturing a lemon tree at home. 'I’m surrounded by lemons in both my work and personal life, and when I see my lemon plant thriving, it gives me a sense of positive energy,' she said with a genuine smile.

When discussing repetitive habits akin to the addictive crunchiness of Sacre, Rikka revealed her quirky pastime of guessing the family structures of her co-stars and staff on set. 'Even when we don’t know each other that well, I love imagining their family trees. My accuracy is about 30%, but I've been doing it for about four years now, and it's become a fun habit for me!' she shared, provoking laughter and appreciation from the audience.

To conclude the event, Rikka shared an encouraging message: 'As the temperature rises and summer approaches, I hope everyone can stay energized with a refreshing Sacre Lemon, just as I do when experiencing the heat on set!' The gathering wrapped up to hearty applause, celebrating not only the launch of the new commercial but also the continued legacy of Sacre Lemon.

About the Sacre Series

Launched in 1985, the Sacre series has become a staple for summer refreshment, with the flagship flavor, Sacre Lemon, topped with slices of lemon. Regarded as synonymous with summer, it has sold over 62 million units annually, thanks to its delightful sweet-and-sour lemon flavor and crunchy texture. Besides Sacre Lemon, the brand also offers various flavors, such as Sacre Azuki, Sacre Pineapple, and Sacre Grape.

For more information, visit the official site: Futaba Foods - Sacre.

About Futaba Foods

Since its foundation in 1945, Futaba Foods has focused on offering delicious and safe food products and services, primarily in ice cream and frozen meals. The goal has always been about aligning with customer preferences, continuously refining the balance of sweetness and acidity, which has led to the lasting popularity of the Sacre Lemon among various generations.

Company Details

• - Company Name: Futaba Foods Co., Ltd.
• - Foundation Date: December 19, 1945
• - Capital: 492 million JPY
• - President: Seidai Saito
• - Number of Employees: 284 (excluding temporary staff)
• - Address: 4-1-16 Ichijo, Utsunomiya City, Tochigi Prefecture, 320-0821, Japan
• - Official Website: Futaba Foods