Exciting Collaboration: Junko Koshino Designs Unique Chocolate Snacks and Apparel
In an exhilarating collaboration, Meiji Co., Ltd. announces the launch of unique chocolate snacks with world-renowned designer Junko Koshino. Starting from October 14, 2025, two enticing new products are set to be released: the "Kinoko no Yama Fermented Butter & Caramel" and "Takenoko no Sato Caramel & Fermented Butter." These limited-edition treats will be available nationwide in Japan, aiming to captivate both old fans and new customers with their delicious flavors and creative designs.
The collaboration is part of the 50th anniversary celebration of the beloved Kinoko no Yama brand, which has long embraced the motto "Delicious and Fun for Everyone." The new chocolate snacks combine the rich flavors of fermented butter and caramel with fluffy crackers and cookies, creating a delightful experience for chocolate lovers. Notably, the caramel flavor was selected as the runner-up in the "Historical Kinoko no Yama Revival Voting," a campaign that invited fans to vote for their favorite flavors from the brand's history. This flavor's popularity underscores the strong connection the brand has with its consumers.
In addition to introducing these exciting new products, Meiji is updating the packaging of its popular "Uji Matcha Kinoko no Yama" and "Nishio Matcha Takenoko no Sato" series. These enhanced designs will highlight the rich green color of matcha, ensuring that visitors to Japan can easily recognize them as matcha-flavored chocolate snacks. The fresh packaging aims to address customer feedback, focusing on creating eye-catching souvenirs that embody a sense of elegance and Japanese culture.
Heading the promotional campaign, the distinctive "JUNKO KINOKO T-shirt" designed by Junko Koshino will be available through a giveaway. This limited-edition T-shirt features an original character that merges the essence of Kinoko no Yama with Koshino's unique design sensibility. Further enhancing the theme of sustainability, the fabric for this apparel will be dyed using cocoa husk, an underutilized by-product of cocoa production. Meiji has initiated this sustainable initiative as it strives to promote eco-friendly practices while enhancing the overall value of cocoa sourced around the world. This way, the company seeks not only to delight consumers but also to contribute positively to cocoa-producing regions.
Junko Koshino, a celebrated designer who has made significant contributions to fashion since her debut at the Paris Collection in 1978, blends artistic creativity with cultural exchange. She has participated in numerous fashion shows worldwide and designed costumes for opera and theatrical productions. This collaboration with Meiji signifies Koshino's commitment to sustainability and creativity, reinforcing her status as a pioneer in the fashion industry. Her vast array of accolades, including prestigious awards such as the 'Legion of Honor' from France and various honors from the Japanese government, highlight her outstanding influence and dedication to her craft.
Overall, this collaboration between Meiji and Junko Koshino represents more than just a culinary delight; it’s a celebration of shared values like sustainability, innovation, and creativity. As the new products make their debut this October, both brands aim to expand the joy and tradition of chocolate in a fun and memorable way, reaching beyond borders and generations.
The collaboration is part of the 50th anniversary celebration of the beloved Kinoko no Yama brand, which has long embraced the motto "Delicious and Fun for Everyone." The new chocolate snacks combine the rich flavors of fermented butter and caramel with fluffy crackers and cookies, creating a delightful experience for chocolate lovers. Notably, the caramel flavor was selected as the runner-up in the "Historical Kinoko no Yama Revival Voting," a campaign that invited fans to vote for their favorite flavors from the brand's history. This flavor's popularity underscores the strong connection the brand has with its consumers.
In addition to introducing these exciting new products, Meiji is updating the packaging of its popular "Uji Matcha Kinoko no Yama" and "Nishio Matcha Takenoko no Sato" series. These enhanced designs will highlight the rich green color of matcha, ensuring that visitors to Japan can easily recognize them as matcha-flavored chocolate snacks. The fresh packaging aims to address customer feedback, focusing on creating eye-catching souvenirs that embody a sense of elegance and Japanese culture.
Heading the promotional campaign, the distinctive "JUNKO KINOKO T-shirt" designed by Junko Koshino will be available through a giveaway. This limited-edition T-shirt features an original character that merges the essence of Kinoko no Yama with Koshino's unique design sensibility. Further enhancing the theme of sustainability, the fabric for this apparel will be dyed using cocoa husk, an underutilized by-product of cocoa production. Meiji has initiated this sustainable initiative as it strives to promote eco-friendly practices while enhancing the overall value of cocoa sourced around the world. This way, the company seeks not only to delight consumers but also to contribute positively to cocoa-producing regions.
Junko Koshino, a celebrated designer who has made significant contributions to fashion since her debut at the Paris Collection in 1978, blends artistic creativity with cultural exchange. She has participated in numerous fashion shows worldwide and designed costumes for opera and theatrical productions. This collaboration with Meiji signifies Koshino's commitment to sustainability and creativity, reinforcing her status as a pioneer in the fashion industry. Her vast array of accolades, including prestigious awards such as the 'Legion of Honor' from France and various honors from the Japanese government, highlight her outstanding influence and dedication to her craft.
Overall, this collaboration between Meiji and Junko Koshino represents more than just a culinary delight; it’s a celebration of shared values like sustainability, innovation, and creativity. As the new products make their debut this October, both brands aim to expand the joy and tradition of chocolate in a fun and memorable way, reaching beyond borders and generations.
Topics Consumer Products & Retail）
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