#United States #Miami #Influencer Marketing #Famosos #TelevisaUnivision

Famosos and TelevisaUnivision Strengthen Partnership

In a groundbreaking move, Famosos has announced a significant expansion of its partnership with TelevisaUnivision, marking a pivotal moment in the realm of influencer marketing targeted at the U.S. Hispanic and Latin American markets. As the leading marketing platform in this landscape, Famosos aims to redefine how brands engage with Hispanic audiences through innovative and effective influencer campaigns.

Famosos boasts an impressive network of over 40,000 influencers, reaching a staggering global audience of approximately 250 million. This extensive reach allows brands to genuinely connect with Hispanic consumers, leveraging authentic narratives and high-impact content that resonate deeply within diverse communities. By harnessing the power of influencer marketing, Famosos is committed to transforming it into the foremost channel for brand engagement in this rapidly growing market.

The influence of TelevisaUnivision, the world's largest Spanish-language media conglomerate, has been a cornerstone of Famosos' evolution. Their collaboration has resulted in the launch of numerous successful influencer-driven campaigns for renowned platforms and events, including ViX, DIRECTV, Copa América 2024, the Latin GRAMMYs, and Premios Juventud. Together, they have orchestrated an impressive 27 campaigns specifically for ViX, most notably promoting the popular reality series La Casa de los Famosos in Mexico, which draws inspiration from the globally recognized Celebrity Big Brother format.

Andrés Cohen, the visionary Founder and CEO of Famosos, articulated the purpose behind this strategic partnership: “Famosos was created to revolutionize brand engagement through influencer marketing. With TelevisaUnivision's strategic backing, we're scaling creator-driven campaigns that deliver unmatched impact and results.” This sentiment encapsulates the essence of their joint mission, highlighting the focus on maximizing engagement and effectiveness in their marketing efforts.

Historically, Famosos has succeeded in executing powerful campaigns for major global brands such as Mastercard, Starbucks, KFC, IPSY, and Mercado Pago, all while consistently delivering measurable results. The recent merger of FamososAds.com with Famosos.com serves to further strengthen their services, effectively unifying platforms for brands and creators seeking seamless influencer activations, paid amplification, and whitelisting.

With a resolute commitment to building the future of Hispanic digital engagement, the partnership between Famosos and TelevisaUnivision stands as a beacon for brands aiming for success in 2025 and beyond. This collaboration is poised to set new standards in influencer marketing, ensuring that it becomes the quintessential tool for brands eager to capture the attention and loyalty of Hispanic consumers.

As Famosos continues to lead the charge in this digital space, brands can look forward to a future of innovative influencer campaigns that not only enhance visibility but also foster deeper connections with audiences across the Hispanic spectrum. For more information about their unique approach to influencer marketing, visit Famosos.com.