Ramki Sankaranarayanan Honored with EGA's Hermes Lifetime Achievement Award for Innovation in Global Media Localization

Ramki Sankaranarayanan: A Leader in Media Localization

On April 4, 2025, Ramki Sankaranarayanan, the esteemed Founder and Global CEO of Prime Focus Technologies (PFT), was honored with the prestigious Hermes Lifetime Achievement Award by the Entertainment Globalization Association (EGA). This recognition is a testament to Ramki's groundbreaking leadership and his significant contributions to the world of entertainment localization and media technology.

The Hermes Awards, celebrated for their focus on excellence in entertainment localization, recognized Ramki for his visionary efforts in reshaping global media supply chains. His work effectively combines artificial intelligence with the creativity inherent in storytelling, facilitating scalable and culturally authentic narratives across diverse audiences worldwide.

For over 20 years, Ramki has been at the forefront of media technology, initiating several innovations that have defined the industry. Notably, he was instrumental in launching the first Media ERP system, a pivotal development that laid the groundwork for a cloud-based supply chain, later integrated into the ambitious MovieLabs 2030 Vision. Under his guidance, PFT has continuously advanced localization capabilities, employing AI-driven solutions like automated subtitling, dubbing, and metadata management through its cutting-edge platforms, CLEAR® and CLEAR® AI.

PFT's localization efforts are expansive, covering an impressive range of 150 languages globally. This includes expertise in 92 European languages, 24 African languages, 18 languages from the Indian subcontinent, 10 East Asian languages, and 6 Central Asian languages. The company's localization services support an incredible volume of content production, with over 2 million subtitled and 1 million dubbed minutes created annually for prominent platforms such as Netflix, Disney+, Amazon Prime Video, and more.

Ramki's dedication to innovation is also evident in PFT's award-winning technologies. The company holds over 13 patents and has received seven NAB Product of the Year Awards, including a significant 2023 recognition for AI-led localization. The CLEAR® AI platform is a standout feature, showcasing the potential of agentic AI through its autonomous Localization Agents, which can handle independent decision-making, real-time collaboration, and ongoing improvement efforts. This advanced approach enhances accuracy, expedites time-to-market, and minimizes the need for manual intervention, marking a significant evolution in the localization process.

Recently, the launch of the CLEAR® AI Content Studio has further solidified PFT's position as a leader in the space. This innovative platform transforms previously stagnant archives into dynamic content libraries, generating new revenue streams and promoting ongoing engagement with audiences.

In his acceptance speech for the Hermes Award, Ramki expressed heartfelt gratitude, stating, "This award is deeply meaningful. It honors not just my journey but embodies the passion and relentless innovation of our PFT team, the pivotal role our clients play in embracing these advancements, and the vibrant localization community that propels global storytelling forward."

The recognition by EGA highlights the growing importance of AI-led, human-enhanced localization in the media industry, and it celebrates the visionary leaders shaping this critical aspect of global content dissemination.

About the Entertainment Globalization Association (EGA)

The EGA is a leading professional organization dedicated to promoting best practices in content globalization. Its Hermes Awards celebrate outstanding achievements in localization and honor the innovators who facilitate cross-cultural storytelling in the entertainment industry.

About Prime Focus Technologies (PFT)

Prime Focus Technologies stands as a pioneer in media technology and services. With its proprietary CLEAR® platform, PFT provides innovative AI-driven solutions designed to enhance creativity and operational efficiency for streaming platforms, studios, and broadcasters globally. The company collaborates with major industry players such as Channel 4, Warner Bros. Discovery, and Amazon MGM Studios, striving to redefine the landscape of media services. For more detailed insights, visit www.primefocustechnologies.com.