#Japan #Tokyo #Medi AD Checker #Medical Advertising #AI Compliance Tool

Medi AD Checker: Revolutionizing Medical Advertising Compliance

In an era where the online presence of healthcare institutions has become vital, the introduction of Medi AD Checker, developed by Media Cloud Co., Ltd., offers a groundbreaking solution. This free tool employs artificial intelligence to detect potential violations of medical advertising guidelines in as little as three seconds. The process is straightforward: users simply input a URL, and the tool scans for concerning expressions, even providing concrete suggestions for improvement.

A Response to Industry Concerns

The inception of Medi AD Checker stemmed from a common concern among clinic managers who noticed a significant number of medical websites ignoring advertising guidelines. Many operators were unaware of their violations, prompting requests for a tool that could assist in monitoring compliance. Recognizing the need for such a solution, Media Cloud leveraged its expertise in digital risk management, initiating development on this specialized checker tool.

Since the amendment of the Medical Care Act in 2018, medical websites have been subject to advertising regulations. Unfortunately, commonly used phrases like 'latest equipment' and 'pain-free treatment' can potentially violate these guidelines. Research conducted during the development of the tool revealed an alarming statistic: an average of six violation risks were identified per website out of the 100 sites assessed.

Current State and Challenges of Medical Advertising Regulation

Violations of medical advertising guidelines are sometimes uncovered through public reporting. If a breach is recognized, the offending medical institution could face administrative guidance, rectification orders, or, in severe cases, be subjected to business suspension for up to six months. Moreover, even if advertising production is outsourced, the guidelines from the Ministry of Health, Labour and Welfare explicitly state that the responsibility for medical advertising lies with the institution publishing it. Thus, the organizations remain accountable for any infractions.

Report Feature for Violations

Medi AD Checker also includes a feature that allows users to report detected violations to relevant authorities. This capability is designed to protect compliant medical institutions from suffering due to the actions of others and to promote overall compliance across the industry.

How Medi AD Checker Differs from Generic AI Tools

Unlike generic AI solutions like ChatGPT, which require manual copying and checking of texts from individual web pages, Medi AD Checker automates the entire process. Users input a URL, and the tool retrieves the site, highlighting violations directly on the page. This streamlines the review process, and findings can be easily exported as a CSV file for sharing corrective instructions with production companies.

Overview of Services

Medi AD Checker is a web tool that automatically checks compliance with medical advertising guidelines using AI, boasting several outstanding features:

• - Rapid Detection: Input a URL, and receive results in as little as three seconds.
• - Highlighting Violations: Non-compliant areas are clearly marked for easy identification.
• - Automatic Improvement Suggestions: The tool generates potential fixes for violations.
• - Free Basic Access: The fundamental functions are available at no cost.

Target Users

• - Dental clinics and practice owners
• - Web production companies specializing in medical sites
• - Marketing professionals within healthcare institutions

Practical Applications

• - Risk checks on a clinic’s own website
• - Pre-delivery checks by web production companies
• - Verification of guideline compliance during site renewals
• - Routine compliance audits

Future Prospects

Currently available in beta, the tool is set to introduce functionality for compliance checks under the Pharmaceuticals and Medical Devices Act. Future updates will expand the service to include checks for health food and cosmetic advertising regulations, broadening its scope to support various guidelines.

For those interested in exploring Medi AD Checker, visit their website at Medi AD Checker.

Company Background

Company Name: Media Cloud Co., Ltd.
Location: 9F Sumitomo Realty Ohsaki Garden Tower, Nishinaka 1-1-1, Shinagawa, Tokyo
CEO: Masaru Ohashi
Established: December 2021
Business Focus: DX support for medical institutions and web marketing assistance
Company URL: Media Cloud