Friendly's Franchisee Legacy Brands Acquires BRIX Holdings for Growth

Acquisition of BRIX Holdings by Legacy Brands International

In a significant development in the franchising sector, BRIX Holdings, LLC, a multi-brand franchising company based in Dallas, has been acquired by Legacy Brands International. This investment group is managed by Amol Kohli, a seasoned franchisee known for his extensive experience in operating Friendly's Restaurants. Kohli's acquisition marks a pivotal moment for BRIX, which is renowned for its diverse portfolio that includes established food chains such as Friendly's®, Clean Juice®, Orange Leaf®, Red Mango®, Smoothie Factory + Kitchen™, Souper Salad®, and Humble Donut Co.®.

The deal signals Legacy Brands' commitment to leveraging its expertise in multi-brand franchising to propel BRIX to new heights. Kohli expressed his passion for the Friendly's brand and his ambition to drive its expansion. "Friendly's has been a part of my life since I was 15," he shared, having started as a waiter and worked his way up to owning multiple locations over the past 16 years. His dedication is expected to enhance the growth trajectory of BRIX and its franchisees.

This acquisition comes at a strategic time, especially as BRIX marks the 90th anniversary of the Friendly's brand, combining a rich legacy with the potential for future growth. Under Kohli's leadership as the new Chairman of the Board, BRIX is poised to focus on organic growth initiatives and identify complementary brands for future acquisition.

Existing management, including CEO Sherif Mityas, will remain with BRIX, ensuring continuity in leadership and vision. Mityas expressed confidence in the partnership, emphasizing the shared commitment to supporting both existing and new franchisees across the brand portfolio.

The acquisition plan not only seeks to expand the existing brands but also aims to increase the footprint of Friendly's into target markets such as Georgia, the Carolinas, and further into Texas, capitalizing on Kohli's extensive network and market knowledge. Soon, BRIX will be opening new locations in key growth areas, positioning itself strategically within the competitive food service industry.

Moreover, the acquisition aligns with BRIX's ongoing success; recent months have shown positive same-store sales and a swift pace in establishing new franchise agreements in 2025. Legacy Brands International was represented by Dilworth Paxson LLP, while the sellers received counsel from Gibson, Dunn & Crutcher LLP.

As BRIX Holdings transitions under new leadership, many anticipate that the investment group's innovative approach will lead to a more robust franchise development strategy. With Kohli at the helm, there is a shared vision for growth centered around community engagement and brand recognition.

For more information related to the company's future growth and expansion projects, interested parties may visit the BRIX Holdings website. This acquisition ultimately reflects a larger trend within the food service industry, where successful franchisees like Kohli merge operational expertise with strategic investment, paving the way for sustainable growth and enhanced experiences for consumers.

As the landscape of franchising continues to evolve, the acquisition of BRIX Holdings by Legacy Brands holds promise for invigorating the brands under its umbrella—potentially reshaping how they engage with customers for years to come.