#USA #New York #Dany Garcia #Danimás #Athlete of Life

The Birth of Danimás: A Revolutionary Media Movement

On April 10, 2025, Dany Garcia, who serves as the Chairwoman and CEO of The Garcia Companies, introduced a new media company called Danimás. This innovative platform is designed to inspire and connect individuals who embody the 'Athlete of Life™' mindset, celebrating ambition, strength, and the ups and downs of personal journeys in pursuit of greatness.

A Mission Driven by Research

Danimás is rooted in research funded personally by Garcia, highlighting the underrepresentation of women in media, with 65% feeling that their stories are not adequately told. This company will offer dynamic content, personal narratives, original programming, and cultural storytelling aimed at shifting perspectives and breaking boundaries. It’s designed not just as a media platform but as a movement that encourages individuals to embrace their strengths and live empowered lives.

Redefining the Modern Trailblazer

Dany Garcia emphasizes a new archetype with the Trailblazer, characterized as glamorous, bold, and unapologetic. She believes that strength training is crucial for harnessing personal power, allowing individuals to create a lasting impact on themselves and their communities. In her own words, 'Danimás is where these individuals can find a community that fuels their ambitions and inspires their journeys.'

As a professional bodybuilder, lifelong athlete, and successful entrepreneur, Garcia brings unique insights to this endeavor. She has a notable history of contributing to culturally impactful productions, including HBO's acclaimed series Ballers and blockbuster films like Jumanji and Jungle Cruise. This diverse background positions her to create a platform that resonates with a wide audience.

Strong Leadership for a Strong Brand

Helping Garcia bring Danimás to fruition is Liz Edmiston, appointed as Co-CEO of the Fashion Division. Edmiston brings a wealth of experience, having revitalized brands like Lane Bryant and transformed Calvin Klein in Asia into a fully owned operation with over 2,600 stores. Her deep understanding of brand development and consumer engagement is expected to be pivotal as Danimás establishes itself in the creative and retail arenas.

Garcia praises Edmiston as a powerhouse, stating, 'Her proven ability to lead and resonate with consumers makes her the perfect partner to bring Danimás to life.' Edmiston herself describes Danimás as more than just another content platform; rather, it embodies a community where women with diverse interests in business, sports, fashion, and culture can connect and thrive.

A Visual Identity that Resonates

To kick off its launch, Danimás collaborated with Frosty, a top-tier global creative agency, and Studio Alistair Gibbs, a branding specialist. The campaign, featuring striking visuals shot in London by renowned photographer Amber Pinkerton, encapsulates the brand's narrative of strength, empowerment, and glamour.

Going Live: The Danimás Experience

Danimás officially launches its digital presence at www.danimas.com, featuring a comprehensive range of editorial content, visuals, and storytelling aimed at engaging its audience deeply. The brand will maintain a vibrant presence on social media platforms like Instagram and LinkedIn, starting April 10, 2025, to keep its community informed and interactive. A newsletter will also be unveiled soon to keep subscribers updated on the latest developments.

An Impressive Team

The executive leadership of Danimás features a blend of diverse talent from various industries:

• - Giuseppe Cielo, former CFO at Khaite – Chief Financial Officer
• - Amy Madigan, former VP, Operations at GSTQ - Chief of Staff
• - Erin Lardy, Chief Content Officer of The Garcia Companies - Interim Chief Editorial Director
• - Lynn Ambrose, former Head of Talent for The RealReal – Human Resources Advisor

Moreover, strategic partnerships for consumer research and marketing ensure robust brand development and growth strategies are in place from the outset.

Conclusion

Danimás stands at the forefront of an exciting new chapter in media, emphasizing community-building and empowerment through sharing strength and ambition. This platform is not only about telling stories but creating a movement that encourages women to embrace their own narratives and thrive in every facet of life. As it prepares to launch, all eyes will be on how Danimás shapes the media landscape and connects passionate Trailblazers across various industries.