#Japan #Tokyo #4000 Chinese Restaurant #エビチリ #辣油

Exciting Launch of 'THEひとつまみ' Snacks Set to Tempt Your Taste Buds

On June 9, 2025, food lovers will have the unique opportunity to indulge in the authentic flavors of Sichuan cuisine through the latest offerings from the renowned 4000 Chinese Restaurant, located in Minami-Aoyama, Tokyo. Under the expert supervision of Chef Kida Yoshinobu, the highly anticipated snacks 'THEひとつまみ エビチリ味' and 'ふわっと 旨辛辣油味' will be available for a limited time. These two tantalizing snacks represent a collaboration between the restaurant and Iwatsuka Seika Co., Ltd., a company dedicated to utilizing 100% Japanese rice.

Launch Details

• - First Release: June 9, 2025 - 'THEひとつまみ エビチリ味'
• - Second Release: July 7, 2025 - 'ふわっと 旨辛辣油味'

First Release: 'THEひとつまみ エビチリ味'

The first of the two collaborations, 'THEひとつまみ エビチリ味', encapsulates the perfect balance of sweetness, sourness, and spiciness. This delightful snack is designed to cater to all ages, featuring a crispy texture that enhances its flavor experience. The packaging is visually striking, showcasing Chef Kida’s image alongside an enticing depiction of the shrimp chili dish against an orange background highlighted with black and gold, exuding an authentic feel that complements its contents.

Chef Kida comments, "I was committed to creating a flavor profile that stays true to the essence of my shrimp chili dish, ensuring a rich taste that captures the essence of 'the shrimp chili world'."

Second Release: 'ふわっと 旨辛辣油味'

The second offering, 'ふわっと 旨辛辣油味', takes full advantage of the high-quality 100% Niigata rice, incorporating a unique dough blended with shrimp. This flavor-rich snack embodies the authentic taste of spicy chili oil, marrying sweetness and spiciness in a graceful manner. It boasts a light, crispy texture that melts in your mouth while delivering a fragrant kick of chili, making it the perfect choice for the hot summer months. The elegant packaging features Chef Kida along with imagery that evokes the essence of chili oil, rendered in a sophisticated black and gold color scheme that reinforces its authentic appeal.

Chef Kida shares, "My focus was on capturing the deep umami and aroma present in spice, with the essential fragrant touch of chili pepper in a lightweight texture, encapsulating the depth of authentic Chinese cuisine."

About Chef Kida Yoshinobu

Chef Kida brought significant acclaim to his career by becoming the first Japanese to win a gold medal in the individual heat of the 5th World Chinese Culinary Competition in Guangzhou. In 2017, he took on the role of owner of 'Fire Hall 4000' and subsequently opened '4000 Chinese Restaurant' in Minami-Aoyama in 2018, which quickly gained popularity and continues to be a bustling dining venue.

In this exciting launch, immerse yourself in the vibrant and authentic flavors of Sichuan cuisine. Don't miss the chance to try these unique snacks that promise to tantalize your palate and bring a taste of China to your home.