#USA #New York #Khloé Kardashian #XO Khloé #Luxe Brands

Khloé Kardashian Launches First-Ever Signature Fragrance

In a groundbreaking move that is set to redefine the fragrance industry, global icon and entrepreneur Khloé Kardashian has launched her first signature scent, XO Khloé, in collaboration with Luxe Brands. This highly anticipated fragrance debuted exclusively at Harrods in the UK on November 25, 2024, before making its way to the US on December 1, 2024, at Ulta Beauty.

Khloé infused her essence into this fragrance, aiming to embody her vibrant spirit and the positivity she radiates to the world. XO Khloé represents a personal milestone for Khloé, marking an evolution in her entrepreneurial journey. From the opulent packaging to the luxurious scent profile, this product reflects her growth as a sister, mother, and businesswoman.

“Creating this fragrance has been a very special journey for me,” says Khloé. “I wanted every detail of XO Khloé to be intentional. I am very proud of the smell—we ensured it was perfect, and I'm thrilled to share it with everyone!”

This scent is a collaboration between two award-winning perfumers: the esteemed Alberto Morillas and the main perfumer Clément Gavarry from Firmenich. Together, they have crafted a fragrance that sits at the crossroads of high-end perfumery and trendy appeal. XO Khloé is an addictive, sensual floral blend that delights the senses, featuring notes of crystallized rose petals, a hint of praline, sexy musks, and soft woods.

Noreen Dodge, Chief Marketing Officer and Chief Strategy Officer of Luxe Brands, remarked on Khloé's influence in the fragrance sector. “We recognize that she has the power to disrupt the fragrance market. Our aim was to deliver a beautiful perfume alongside an immersive high-level branding campaign that resonates with Khloé’s audience globally.”

The collaboration between Khloé and Luxe Brands has resulted in a stunning product that is not merely a fragrance but a statement. With its luxurious essence, XO Khloé is not just a scent; it’s a narrative of Khloé's own journey as she navigates her life and career.

Tony Bajaj, CEO of Luxe Brands, emphasized the goal of their partnership: “We strive to develop high-quality perfumes that inspire consumers internationally. We are honored to collaborate with Khloé who brings a strategic and innovative approach to this launch. The reception so far has been unprecedented.”

Following the initial launches, XO Khloé is set to expand into key global markets, with further releases planned in Europe, Australia, and Mexico by spring 2025. Khloé Kardashian continues to prove her prowess as a successful entrepreneur, leveraging her massive online presence and nearly 300 million followers on Instagram to propel her ventures.

Beyond XO Khloé, Khloé's impact on the fashion industry is evident in her role as co-founder of Good American, a brand designed to promote body positivity and inclusivity. The brand has witnessed tremendous success, achieving impressive sales since its inception.

As Khloé Kardashian steps into the world of fragrances with XO Khloé, she not only cements her status as a multifaceted entrepreneur but also inspires future generations to embrace their uniqueness and pursue their passions. With this launch, Khloé sends out a powerful message of hope and empowerment through her new fragrance, continuing to shine bright in every endeavor she undertakes.