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Centric Software Launches Centric AI at NRF 2026

In a groundbreaking announcement, Centric Software® introduced its innovative AI platform, Centric AI, at NRF 2026, highlighting its potential to revolutionize product lifecycle decisions across multiple industries. The event, held from September 15 to 17, 2026, at the Paris Expo Porte de Versailles, showcased Centric AI's capabilities to enhance product development from conception to commercialization.

Transforming Product Lifecycles with AI

Centric AI aims to merge product data and workflows to streamline decision-making processes that drive margin, speed, and growth for brands. As retailers and brands increasingly adopt AI into their normal operations, this new platform stands out for its emphasis on measurable business impacts. With Centric AI, teams can navigate the complexities of product data, market demands, sourcing constraints, and compliance requirements seamlessly.

The challenge currently facing many companies is the task of managing vast amounts of products and channels with stringent regulatory requirements. Teams are inundated with information but often lack the time to analyze and act upon it. Centric AI addresses this by offering a cohesive AI platform tailored to the product lifecycle, encompassing Centric AI Companion, Centric AI MCP, and specialized Centric AI Agents. This integration not only simplifies operations but also provides companies with a competitive edge during a time when generic AI solutions dominate the market.

Concrete Business Benefits

One of the standout features of Centric AI is its immediate business impact. Clients utilizing Centric AI alongside existing solutions have reported astonishing time savings, reclaiming up to 98% of the hours previously dedicated to manual tasks such as data entry and approval routing. These efficiencies have directly contributed to a 2-5% increase in gross margins, while enhancing sell-through rates by up to 5% due to quicker and better-informed pricing and inventory decisions.

Vincent Picou, Chief AI Officer at Centric Software, remarked, "The near-term value of Centric AI is clear: it alleviates teams of repetitive operational tasks, allowing them to focus on higher-level decision-making. The future holds even greater promise as AI agents assess numerous alternatives and constraints instantaneously, optimizing choices and outcomes."

Innovative AI Features

Centric AI not only aims to save time but enhances the decision-making process by linking data and surfacing critical insights across teams. This function encourages proactive decision-making rather than reactive measures. Incentivizing this operational transformation, Centric AI is designed to support product teams in four key functionalities:
1. Ask Centric AI Companion: This feature allows teams to access product and business information instantly through natural language requests directly within their existing tools.
2. Safe Connections with Centric MCP: Organizations can expand the utility of external AI systems while securing their product data and maintaining control over permissions and context.
3. Task Automation with Centric AI Agents: Certain AI Agents can autonomously handle complete tasks; for example, the BOM Tech Pack Agent can generate comprehensive bills of materials rapidly from preliminary documents.
4. Addressing Challenges with Centric AI Apps: Custom experiences (e.g., Centric AI Studio™) leverage generative AI for product ideation and design, thereby accelerating development cycles.

A Shift in Retail Dynamics

At NRF Europe, Centric Software will demonstrate how Centric AI connects intelligence across workflows, fundamentally changing everyday operations and enhancing product and commercial decision-making. Fabrice Canonge, CEO of Centric Software, expressed, "Our strategy is straightforward: invest in AI that yields measurable enhancements in margins, speed, and growth, making it integral to our business operations. Centric AI builds upon decades of expertise and data to ensure that our customers derive real value from their investments."

Exploring how integrated decisions will pioneer the next generation of retail, Vincent Picou will present insights during the Exhibitor Big Ideas session on September 15. Attendees can visit Centric Software at Hall 4, Booth P-040 for live demonstrations and to learn more about how Centric AI can redefine product data decisions from concept through to market.

For additional information, please visit Centric Software. Centric Software is a subsidiary of Dassault Systèmes, recognized as a leader in product lifecycle management and digital design solutions.