#Japan #Tokyo #Anna Ishii #laugh. (ラフドット) #女性の会話

Brand Movie Featuring Anna Ishii

The sensitive subject of intimate care has long been overshadowed by cultural taboos in Japan. To address this, the brand laugh. (ラフドット), recognized for its delicate zone care products, is set to launch a thought-provoking brand movie titled "What Moms Couldn't Talk About, Asked Other Moms Instead". This film will premiere on November 12, 2025, starring actress Anna Ishii, and aims to change the conversational landscape around women’s health.

Within this documentary-style brand movie, we see young women, including Ishii, who despite their close relationship with their mothers, find it challenging to discuss intimate topics regarding their delicate zones. The project encapsulates the crucial message that merely talking can be the first step toward better care. It showcases real conversations between the daughter generation and their mothers, proving that opening up can lead to meaningful insights and support.

Preview the main video here: Main video and the short version here: Short video.

About the Project

The initiative "Talking is the beginning of care" reflects laugh. (ラフドット)'s commitment to breaking down barriers surrounding conversations about sensitive health topics. It acknowledges that many women harbor concerns about their intimate health yet struggle to voice them due to ingrained cultural perceptions, suggesting that discussing these issues is "embarrassing".

In fact, a survey revealed that 56% of women wish they could talk about their intimate health issues but feel unable to do so. This silence not only leads to a lack of proper knowledge but also perpetuates incorrect care habits. Through this campaign, laugh. (ラフドット) aims to foster a supportive environment where discussing intimate concerns becomes second nature.

By embarking on this project, laugh. (ラフドット) strives to reshape societal norms, making it easier for women to share their struggles and experiences with others. To further explore this initiative, visit their project site: Project Website.

The Making of the Brand Movie

During the filming, Anna Ishii spoke heartfeltly with a mother about the unspoken struggles they both experienced, highlighting the unique pressures that come with being in the public eye. Despite her profession, Ishii reflected on past moments when she felt it was best to hold back her thoughts. This candid conversation facilitated an environment where both women discovered shared experiences, emphasizing that acknowledging and talking about their concerns is pivotal.

The interview recorded numerous emotions as they shared personal stories regarding periods, health issues, and the gradual changes with age. Ishii noted that discussing these matters openly helps alleviate burdens, creating a nurturing space for women. The heartfelt dialogue culminated in a memorable day marked by shared laughter and acknowledgments of the importance of communication. Ishii, smiling, concluded with a powerful takeaway: “Talking can lead to discovery.”

Insights from Anna Ishii

In a candid interview, Ishii shared her thoughts:

1. Understanding Through Conversation
She reflected on how her role as a public figure often made her reluctant to discuss personal issues. However, through this dialogue, she realized the power of acknowledging that everyone has their struggles and that sharing can be liberating.

2. Impressions on Sensitive Care
The conversation with the mother about motherhood prompted Ishii to express her desire for open discussions with her own mother about intimate health. She found it poignant that the mother expressed not wanting to see her daughter in distress, which resonated with Ishii, motivating her to initiate such talks moving forward.

3. Past Challenges
Ishii recalled times when she faced challenges during her career, sharing experiences about menstrual discomfort during performances, underscoring her frustration about not knowing whom to approach for help.

4. Future Conversations
Reflecting on her approach now, she expressed a wish to more casually exchange knowledge about skincare with her family and friends, promoting an atmosphere of learning and support.

5. Self-Care Motivation
Acknowledging lifestyle changes in her late twenties, Ishii emphasized the significance of caring for her skin daily while adapting to changes in seasons, illustrating the challenge and motivation behind self-care.

6. Personal Challenges
On occasion, she encounters the allure of self-care products that truly enhance her self-esteem, making this process rewarding.

7. Privacy in Care
She admitted that speaking about personal problems often feels uneasy but highlighted that everybody has their private issues to tackle.

8. Future Aspirations
As for other personal endeavors, Ishii hopes to travel more and explore home cooking skills, wanting to surprise her friends with her culinary achievements.

Finally, she articulated a desire to acquire a food education advisor certification, commending the value of sharing healthy meals with those she loves.

About laugh. (ラフドット)

Founded in October 2022, laugh. (ラフドット) operates under the mission of making women feel proud of who they are. As a subsidiary of HRC, the brand’s vision is centered on fostering a self-affirming environment for all women, encouraging dialogue and support on topics often left in the shadows.

In a world where silence surrounds intimate health, laugh. (ラフドット) hopes to shine a light, making it easier for women to talk, care, and ultimately celebrate their bodies. To discover their products, visit their official store: Official Store.

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With its innovative approach, laugh. (ラフドット) invites women to embark on a journey of understanding and self-care, transforming the way sensitive topics are approached in society.