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Exciting Partnership at the Toranomon Advertising Festival

The Toranomon Advertising Festival is set to begin on October 17, 2025, transforming Tokyo's creative landscape. Opening the event will be a keynote presentation led by SKY-HI, the renowned CEO of BMSG, who is also a prominent figure in Japan's music industry. This opening session will feature a dialogue between SKY-HI and Kaoru Kanno, the festival’s creative director, focusing on the intersection of the advertising and music industries and their evolving dynamics.

Addressing Key Challenges

As Japan's advertising and music sectors face profound transformations in this new era, the vital challenge lies in how to identify and elevate young talent. The session promises to delve deeply into these shared challenges, examining what the leading minds in these industries think about the future and the dilemmas they navigate today.

Together, SKY-HI and Kanno will engage in a thought-provoking discourse around innovative creative direction that resonates with contemporary society. This discussion aims not just to talk about the challenges but to also explore future possibilities that may arise from the collaboration of these two dynamic fields.

Special Performance Highlight

Adding to the appeal of the session, SKY-HI will present a special speech performance that uniquely blends words and music, providing attendees with an unforgettable experience. This artistic showcase will highlight the synergy between verbal expression and musical artistry, further underlining the festival's theme of creativity. It offers a platform to reflect on the future of Japanese creativity from both intellectual and experiential perspectives.

Event Details

• - Session Title: Advertising and Music Industries | Seizing the Moment in Creative Direction
• - Date & Time: October 17, 2025, from 17:00 to 18:00 (Doors open at 16:00)
• - Venue: TOKYO NODE HALL, 46F, Toranomon Hills
• - Featured Speakers:

- SKY-HI (Mitsuhiro Hidaka), CEO of BMSG
- Kaoru Kanno, Creative Director (Tsuzuku)

• - Registration: Limited to FULL WEEK PASS holders only. Online streaming tickets will be available starting in early October for select sessions.

Background of the Speakers

SKY-HI (Mitsuhiro Hidaka)

Born in 1986 in Chiba, SKY-HI debuted in 2005 as a member of AAA, simultaneously launching his solo career. In 2020, he founded BMSG, driven by his motto of “Do not kill talent.” As a pioneering rapper, producer, and an emerging business leader, he continues to make significant contributions to the industry. More information can be found at BMSG's official site.

kaoru Kanno

With a career beginning at Dentsu in 2002, Kaoru Kanno has held various roles, including leading research positions at Dentsu Institute. Transitioning to the creative world in 2013, he utilized his expertise in digital technology and expression to engage with clients to enhance their products and advertising concepts. In January 2022, he established Tsuzuku, focusing on strategic management and creative direction within design and entertainment fields. Find out more at Tsuzuku's website.

Event Overview

The Toranomon Advertising Festival will run from October 17 to October 24, 2025, at TOKYO NODE, showcasing a diverse array of over 100 events connecting business, art, technology, and entertainment. This festival is set to be Japan's largest creative event of its kind, featuring legendary figures in advertising and around 300 creative professionals, including renowned creators and innovators.

For those interested in attending, the tickets are available now at Toranomon Festival Ticket Site. Early bird rates for both one-day and full-week passes are in effect until September 30.

This year's festival promises to be a celebration of creativity, bringing together bright minds and aspiring talents from both the advertising and music industries. Join us in embracing the future of creative expression throughout this exciting week in Tokyo!