HouseCanary And Side Join Forces To Enhance Google Listings For Real Estate

HouseCanary Partners With Side to Elevate Google Listings

In an era where online presence can make all the difference in real estate transactions, HouseCanary, a leader in property intelligence and valuation platforms, has officially welcomed Side into its Google Listings Program. This collaboration is set to significantly enhance the visibility of over 600 partners within Side’s broker network, making their active listings accessible directly via Google mobile searches.

What Does This Partnership Entail?

As of now, consumers searching for homes via Google on mobile devices will come across listings from Side's broker network displayed prominently at the top of search results. This feature, which presents property details in a carousel format, includes essential information such as basic property attributes and the name of the listing brokerage. More importantly, each listing offers a direct path to further details, such as the home’s features and the listing agent's contact information—a click-to-contact button that seamlessly encourages engagement and interest.

Chris Rediger, the CEO of HouseCanary, expressed his enthusiasm about this collaboration, stating, "It's fantastic to see brokerages like Side taking proactive measures to gain national exposure for their partners’ listings. We’re thrilled to contribute towards democratizing listing access across the country."

On the other side of the partnership, Guy Gal, co-founder and CEO of Side, emphasized their commitment to providing extensive tools and opportunities for their partners. He explained, "At Side, we constantly seek ways to empower our partners with various options, allowing them to operate their businesses in a manner that suits them best."

How It Works

Launched earlier in 2026, the Google Listings Program aims to bring the listings of eligible U.S. markets into the limelight. HouseCanary has worked diligently to establish relationships with Multiple Listing Services (MLSs), ensuring that brokerage members' listings can be showcased effectively on Google. Furthermore, brokers like Side are instrumental in this initiative, to fulfill the goal of integrating their listings via a participating MLS.

Side’s listings derive from My State MLS, which extends a service covering U.S. markets—thus enriching the diversity and breadth of properties available to prospective buyers. Additionally, agents at Side’s partner broker firms will receive exclusive access to HouseCanary's sophisticated AI platform. This includes capabilities such as Comparative Market Analysis (CMA), advertising management, and superior property intelligence tools, equipping agents with enhanced marketing prowess.

The Google Listings Program is also supported by other notable MLSs such as ARMLS, Bright MLS, and REcolorado, among others. Brokerages aiming for their listings to be featured in this extensive program can either join a participating MLS or encourage their local MLS to partake in the Google Listings initiative.

Conclusion

This collaboration is more than just a technical advancement; it reflects a significant shift in how real estate listings are presented and accessed in the digital age. By merging innovative technology with real estate expertise, HouseCanary and Side are setting a new standard in the industry. For those seeking more information on the Google Listings Program or how to participate, they can visit housecanary.com/google or reach out through the designated contact email. This partnership not only promises enhanced visibility for real estate listings but also aims to bridge the gap between consumers and real estate professionals, fostering a more connected and efficient marketplace.