#USA #East Hanover #J Balvin #SOUR PATCH KIDS #Back to the Rayo Tour

SOUR PATCH KIDS and J Balvin Team Up for Easter Fun

SOUR PATCH KIDS, the beloved candy brand known for its uniquely sour then sweet flavor, is shaking things up this Easter with an exciting collaboration alongside renowned global music star J Balvin. The two powerhouses have joined forces to launch the SOUR PATCH KIDS® Sour Eggs x J Balvin Back to the Rayo Tour Sweepstakes, offering fans a chance to win exclusive prizes, including tickets to the highly anticipated Back to the Rayo Tour.

The Sweet Details of the Sweepstakes

Starting April 3, 2025, fans of both J Balvin and SOUR PATCH KIDS can participate in this fun-filled sweepstakes that runs until April 20, 2025. Participants will be in the running for one of twenty-five exclusive prize packs that include:

• - A signed CD of J Balvin's latest album, Rayo
• - Merchandise from the Back to the Rayo Tour
• - Packs of SOUR PATCH KIDS Sour Eggs, perfect for those with a sweet tooth

Winners will be announced on April 21, giving them just in time for Easter celebrations. To enter, fans can follow the official link that accompanies the announcement.

An Experiential Collaboration

This partnership is not just a sweepstakes, but a blend of J Balvin’s vibrant music culture with the playful essence of SOUR PATCH KIDS candies. J Balvin expressed his enthusiasm saying, “Everyone knows I am still a kid at heart and that I love to snack. SOUR PATCH KIDS represents those two things together. I can't wait to have my fans be a part of the tour through the brand.” This statement encapsulates the joy and excitement that the collaboration aims to bring to fans nationwide.

In addition to the digital sweepstakes, SOUR PATCH KIDS will also be making a splash at the Back to the Rayo Tour concert in Houston, scheduled for April 17, 2025. They will have a prominent presence at the Toyota Center, allowing concertgoers to engage with the brand and sample their delicious Sour Eggs candy.

Creating Mischief and Fun

Brand Manager John Vasington from Mondelēz International noted, “At SOUR PATCH KIDS, we're always looking for inventive ways to spark mischief among our fans. We jumped at the opportunity to create a sour egg experience with the iconic and always energetic J Balvin.” This demonstrates the brand's commitment to engaging its consumers and enhancing their experience at live events.

The Sour Eggs – A Tasty Hit for Spring

SOUR PATCH KIDS Sour Eggs are more than just a clever marketing gimmick. They offer a delectable treat, combining Easter-themed packaging with exciting flavors, particularly the mouth-puckering black raspberry. Each treat-sized pack contains chewy candy eggs that delight with their sour-then-sweet taste, making them perfect for Easter egg hunts, party favors, or even a sneaky snack.

The large 7.97-ounce bags contain 18 snack-sized packs, making them convenient for sharing or enjoying on your own. Retailing at a suggested price of $3.49, these candies are currently available online and at major retailers nationwide.

Join the Fun This Easter!

With this partnership, fans can expect a celebration filled with music, candy, and of course, loads of fun. Whether you're a lifelong J Balvin fan or a SOUR PATCH KIDS enthusiast, this collaboration promises to create memorable experiences for all. For further information about the sweepstakes and to stay updated on upcoming events, fans are encouraged to visit SOUR PATCH KIDS' official website.

Official Sweepstakes Rules

No purchase is necessary to enter. The sweepstakes is open to legal residents of the 50 U.S. (including D.C.) who are 18 years of age or older. The promotion will conclude at 11:59 p.m. ET on April 20, 2025. For entry methods, odds, prize details, and other official rules, participants should check the official sweepstakes page.

In summary, this partnership between SOUR PATCH KIDS and J Balvin is not just a marketing strategy; it’s a celebration of joy and connection through music and shared experiences. Don’t miss out on this unique opportunity to engage with both the candy and the music that 'says fun' altogether.