#Japan #Tokyo #Tohoku Region #Brand Rankings #Iiheya Net

2025 Tohoku Regional Municipality Brand Rankings Announcement

Daito Kentaku Corporation, headquartered in Minato, Tokyo, recently conducted an extensive brand survey, gathering responses from over 180,000 participants for the 'Iiheya Net Municipality Brand Rankings 2025' in the Tohoku region. This survey aimed to evaluate public perception and deliver crucial insights into municipal branding based on a vast pool of real consumer feedback.

Survey Overview

Methodology

The survey was managed by Daito Kentaku’s Housing Future Research Institute and was conducted through a collaboration with Macromill, which distributed and collected the questionnaires online.

Participants

Responses were collected from 182,805 individuals aged 20 and older across all 47 prefectures, encompassing 1,890 target municipalities. The survey captured a diverse demographic:

• - Gender Distribution: Male (55.2%), Female (44.8%)
• - Marital Status: Unmarried (38.3%), Married (61.7%)
• - Children: Families with children (57.3%), No children (42.7%)
• - Age Groups: 20s (8.9%), 30s (16.6%), 40s (22.9%), 50s (26.8%), 60s (18.1%), 70s (6.6%)

The survey was conducted from February 21 to March 10, 2025, and involved a thorough analysis framework set up by Daito Kentaku.

Respondent Selection

Participants were chosen at random from various municipalities, excluding their place of residence, and were prompted to respond according to their experiences or opinions based on six categories: 1) “Lived there,” 2) “Visited but never lived there,” 3) “Good impression,” 4) “Bad impression,” 5) “Heard of it but no particular impressions,” and 6) “Never heard of it.” From their responses, brands were assigned a brand deviation value calculated using the difference in positive and negative impressions multiplied by recognition rates.

Brand Deviation Value Calculation

The brand deviation value was determined using an Image Data Index (DI), calculated as (Positive Image Rate - Negative Image Rate) × Recognition Rate. Additionally, the percentages for respondents who had “visited” any area were summed from the first two categories mentioned.

Conclusion and Implications

This comprehensive study reflects the significant trends in civic impressions and provides valuable insights for municipalities in the Tohoku region to enhance their branding strategies. Understanding public sentiment can assist in presenting their communities as desirable places to live or visit.

Further Information

For more details about the survey, visit the official 'Sumikoco' website. Additionally, academic research opportunities related to this study may be accessible upon specific request for further exploration.

(Please note that reproducing any portion of this release without prior permission for other uses is prohibited, unless permitted under copyright law for personal use or academic research.)

For news agencies wishing to report on this release, please cite ‘Iiheya Net Municipality Brand Rankings 2025 – Tohoku Edition’ as the source.