#USA #Napa Valley #St. Helena #CK Mondavi #Alycia Mondavi

CK Mondavi Introduces a Bold New Label Designed by Alycia Mondavi

CK Mondavi, the revered family-owned winery located in St. Helena, California, is set to unveil an innovative label designed by Alycia Mondavi, the fourth-generation member of the Mondavi family. Slated for a nationwide launch in August 2025, this fresh design not only reflects the winery's legacy but also addresses the growing consumer demand for clear nutritional information on wine labels.

Alycia Mondavi explained how essential it is to showcase important nutritional facts prominently on both the front and back labels of the wines. With a price point ranging from $7 to $8, these wines will stand out as the first in their category to feature nutritional information. In her words, "Wine has always carried a bit of mystique, and while that's part of its charm, knowing the nutritional details shouldn't be a mystery."

The push for this transparent labeling comes from Alycia's personal experiences with health. Having a family history of diabetes and recently being diagnosed with a gluten allergy, she understands the frustrations of not having critical information available when shopping. Many wine barrels utilize a gluten-based product for sealing, which can potentially affect those with gluten sensitivities. The redesigned label caters to consumers' needs for honesty and accessibility in a product that's often shrouded in mystery.

Visually, the new label pays homage to the rich heritage of the Mondavi family through a striking black-and-white photo collage drawn from Alycia's personal family albums. It emphasizes core values like tradition, community, sustainability, and the art of preservation that have defined the winery since its inception. Alycia, also known for her creative collaborations with Dark Matter and Aloft in the Mondavi Sisters collection, brought valuable consumer insights and design expertise to this project.

The updated CK Mondavi wine portfolio will feature ten varietals, all spirits of California Grown grapes, aligning with the family’s commitment to local sourcing. Priced at approximately $7.99 for 750ml and $14.99 for the 1.5L bottles, the wines will be easily accessible nationwide while proudly advertising their California origins. Since its establishment in 1946, CK Mondavi has relied on California-grown grapes, either from their own vineyards or from partnerships with local family growers.

Despite the redesign, CK Mondavi has not strayed from its commitment to quality. The winery's esteemed winemaker, Randy Herron, continues to oversee the production process, applying traditional winemaking techniques that have kept the winery's integrity intact over the decades. Intriguingly, the nutritional information that will feature on the new labels would have been equally accurate back when the winery was first founded in 1946, underscoring a dedication to maintaining quality and trust over time.

CK Mondavi remains steadfast in its mission to produce high-quality, affordable wines that complement each meal and gathering, ensuring their product continues to enrich the experiences of wine lovers everywhere.

For those interested in exploring CK Mondavi's new offerings, keep an eye out for the refreshed bottles at retailers starting this August, and experience the balance of consistent quality with new age transparency, all grounded in a family tradition that values every bottle produced.

Stay connected with CK Mondavi through their social media channels for updates, and be part of a winery lineage dedicated to excellence, sustainability, and community.