#Japan #Shinjuku #Wagyu Sukiyaki #Goku

A Culinary Milestone in Kabukicho: WAGYU SUKIYAKI GOKU Opens

The renowned “1 person, 1 pot” specialty restaurant, WAGYU SUKIYAKI GOKU, is celebrating a significant expansion by opening its 19th location in Shinjuku's famous Kabukicho district. Managed by GOKU Co., Ltd., this new outlet is expected to push the company’s annual revenue past the impressive 2 billion yen mark.

WAGYU SUKIYAKI GOKU is breaking the stereotype that sukiyaki is a high-end delicacy, making it accessible with top-grade A5 wagyu beef offered at reasonable prices. Positioned in one of the world’s most vibrant entertainment districts, the new Shinjuku location boasts the largest seating capacity ever for the brand, now incorporating full table seating for the first time. This innovation aims to provide a unique sukiyaki experience that meets the needs of larger groups, including friends, families, and an increasing number of foreign tourists visiting Japan.

Highlights of the New Shinjuku Kabukicho Location

Maximum Seating Capacity and Table Arrangement

Unlike previous venues that primarily featured counter seating catering to solo diners, the Shinjuku store showcases a significantly larger space with a remarkable number of table seats. While retaining the appealing concept of “1 person, 1 pot,” this new setting allows guests to enjoy their experience in groups, fostering conversation and camaraderie over exquisite A5 wagyu.

Three Reasons Why WAGYU SUKIYAKI GOKU Is a Favorite

1. Fast Enjoyment of Authentic Sukiyaki: Traditional sukiyaki restaurants require 20-30 minutes for cooking at each table. In contrast, WAGYU SUKIYAKI GOKU serves the pot pre-prepared with all ingredients plated for convenience. The staff performs the initial cooking, allowing customers to simply dip the premium meat in egg and savor it quickly.

2. Customizable Portions: Customers can choose from various portion sizes, ranging from 100g for children or light eaters at 4,800 yen to 1 pound for those who want to indulge, priced at 10,800 yen. This flexible ordering system caters to different appetites and preferences, including a premium set option priced at 9,500 yen.

3. Unmatched Cost Performance: The secret behind offering high-quality A5 wagyu at an affordable price lies in streamlined operations and quick turnover that reduce labor costs. Additionally, sourcing all ingredients domestically cuts down transportation costs, allowing the restaurant to pass these savings directly on to customers.

Introducing a New Dining Experience

WAGYU SUKIYAKI GOKU is further innovating by redefining dining times in Kabukicho. Adapted to the area’s dynamic 24-hour lifestyle, the restaurant offers sukiyaki starting from 10:00 AM. This unique timing caters to those looking for a hearty meal before sightseeing or indulging in a late breakfast or brunch, something previously unavailable in traditional sukiyaki dining.

Restaurant Details

• - Name: WAGYU SUKIYAKI GOKU Shinjuku Kabukicho
• - Address: 1-17-2 Kabukicho, Shinjuku-ku, Tokyo, Komatsu Building 2nd Floor
• - Access: 4-minute walk from JR Shinjuku Station East Exit / 1 minute from Seibu Shinjuku Station
• - Operating Hours: 10:00 AM - 11:00 PM (Last order at 10:15 PM)
• - Seating: Total of 47 seats (maximum for the brand) with 32 table seats and 15 counter seats
• - Parking: None available

Company Overview

• - Name: GOKU Co., Ltd.
• - Representative: CEO Takahiro Ura
• - Established: March 17, 2026
• - Location: 1F BAN HOTEL, 3-17-10 Tsukiji, Chuo-ku, Tokyo
• - Employees: 15
• - Website: bayrock.co.jp

With the new Shinjuku Kabukicho outlet, WAGYU SUKIYAKI GOKU elevates the sukiyaki experience into the future while embracing culinary traditions and the evolving dining preferences of its diverse clientele.