Bear-kun's Dance Project: Promoting Tochigi's Allure
As part of its community engagement efforts, Apaman Network Inc., based in Chiyoda, Tokyo, is proud to announce the launch of the tenth installment of its dance project featuring their beloved mascot, Bear-kun. This initiative aims to promote the beauty of all 47 prefectures in Japan, with a special focus on Tochigi Prefecture. The new installment, titled "Monkey & Tochigi Strawberry," will debut on July 9, 2025, via various social media platforms.
This project has been thoughtfully crafted to not just entertain but to inspire local pride and promote regional revitalization. Through cheerful dances that resonate with the essence of Tochigi, Bear-kun, alongside a playful monkey character, will bring audiences a delightful representation of local attractions and cuisine.
Project Overview
The entire campaign is centered around the Sustainable Development Goals (SDGs), specifically aiming to showcase goal 11, which is about creating sustainable cities and communities. The project also contributes to goal 8, which emphasizes decent work and economic growth. Engaging the public through social media not only provides a platform for local information but also aims to stimulate the economy in the areas represented.
The Dance: Monkey & Tochigi Strawberry
This latest rendition features synchronized dance moves by Bear-kun and his monkey companion, making them appear as a single entity through their lively choreography. They will execute a well-coordinated series of steps that showcase the character’s playful nature, including:
1. Right Step
2. Left Step
3. Right Step
4. Left Step
5. Right Sink
6. Left Sink
7. Right Sink
8. Left Pose
Why Tochigi?
Tochigi Prefecture is renowned for its stunning landscapes, rich culture, and convenient location just approximately an hour away from Tokyo via the Shinkansen (bullet train). The prefecture harbors numerous historical and natural sites, making it an ideal location for families seeking both tranquility and cultural enrichment. Notably, Nikkō, a UNESCO World Heritage site, represents a fusion of historic architecture and breathtaking scenery.
Local Delights
Apart from its beautiful scenery, Tochigi is also famous for its agricultural products, especially the sweet Tochigi strawberries. The accessibility to fresh local produce enhances the quality of life for its residents. Urban areas, such as Utsunomiya, the home of the famous gyoza dumpling, ensure that modern amenities and dining experiences are readily available. With well-developed transportation systems, navigating both urban and rural settings becomes seamless and convenient.
For those interested in exploring life in Tochigi, Apaman Network operates 11 offices across various cities including Utsunomiya, Ashikaga, and Nasu. With local experts, they offer detailed support to help prospective residents find their perfect home.
Bear-kun’s vibrant representation of Tochigi serves as a reminder of the prefecture's charm and cultural richness, encouraging everyone to discover the joy of living there. As the dance project unfolds, viewers are invited to join the celebration through various social media channels:
About Apaman Network
Apaman Network Inc. is a subsidiary of APAMAN Inc., recognized as Japan's leading company in rental intermediary services with an extensive franchise network. Their commitment to promoting comfortable living and supporting community projects like the Bear-kun dance initiative reflects their dedication to social contribution.
For more detailed information about Apaman Group and their services, visit their
official website.