Big Y Foods Earns the Coveted 2024 Retailer of the Year Title from National Mango Board
On January 29, 2025, the National Mango Board (NMB) awarded Big Y Foods the prestigious Retailer of the Year title, celebrating the supermarket's significant advancements within the mango industry. This accolade reflects Big Y's impressive achievements in sales growth, engaging marketing strategies, and consumer education campaigns that elevate the status of mangos in the marketplace.
Big Y Foods was recognized during a ceremony held at its Simsbury, Connecticut location, a nod to its role as a leader in the retail sector. Over recent years, the company has placed a distinct emphasis on enhancing its specialty fruit category, which has yielded notable results. Jeff Vocatura, the sales manager, noted, "Mangos are one of the world's top fruits, and we have fueled our sales strategies by creating excitement through merchandising that highlights our product quality." He attributed the recognition to the collective efforts of the Big Y team, the Mango Commission's collaboration, and innovative recipes tailored by registered dietitians.
The Mango Retailer of the Year award is not easily earned. Retailers are evaluated rigorously on multiple criteria, including sales performance, promotional efforts, consumer education, and overall support for the mango industry. Big Y's dedication to these aspects has set a benchmark in the grocery sector, inspiring others to follow suit.
Ramón Ojeda, the executive director at the National Mango Board, praised Big Y Foods for its unwavering commitment to mango consumption and education. "Their pursuit of excellence in sourcing high-quality produce is truly remarkable and a source of inspiration across the industry," Ojeda stated.
As part of this honor, Big Y Foods will receive a commemorative plaque from the NMB and has been afforded opportunities to collaborate on various mango-related promotional initiatives throughout the year. This collaboration not only celebrates Big Y’s success but aims to enhance awareness around the mango's nutritional benefits among consumers.
The mango, often heralded as a superfruit, packs a variety of vitamins and minerals, making it a healthy addition to anyone's diet. A single serving, equivalent to about ¾ cup, offers 70 calories and is rich in vitamin C, folate, and fiber, while boasting a delightful tropical flavor that resonates well with consumers.
The National Mango Board plays an essential role in promoting mangos, working tirelessly to transition them from an exotic option to a daily staple for households across the United States. Their initiatives focus on raising awareness and encouraging consumption, extending their influence through collaborations with key retailers like Big Y Foods.
Big Y Foods itself is a well-established player in the supermarket landscape, operating numerous locations across Massachusetts and Connecticut. The chain is known for its commitment to quality and community engagement, making it a prominent name in the retail sector. Founded in 1936, Big Y has continuously adapted to meet customer needs and has been recognized for its workplace diversity and commitment to employee satisfaction.
In summary, the recognition by the National Mango Board reflects Big Y Foods' relentless efforts to advocate for mango consumption and support the production industry. Their strategies serve not only to enhance their own business but also contribute significantly to the broader agricultural landscape, exemplifying best practices that others in the industry can aspire to replicate.
Big Y Foods was recognized during a ceremony held at its Simsbury, Connecticut location, a nod to its role as a leader in the retail sector. Over recent years, the company has placed a distinct emphasis on enhancing its specialty fruit category, which has yielded notable results. Jeff Vocatura, the sales manager, noted, "Mangos are one of the world's top fruits, and we have fueled our sales strategies by creating excitement through merchandising that highlights our product quality." He attributed the recognition to the collective efforts of the Big Y team, the Mango Commission's collaboration, and innovative recipes tailored by registered dietitians.
The Mango Retailer of the Year award is not easily earned. Retailers are evaluated rigorously on multiple criteria, including sales performance, promotional efforts, consumer education, and overall support for the mango industry. Big Y's dedication to these aspects has set a benchmark in the grocery sector, inspiring others to follow suit.
Ramón Ojeda, the executive director at the National Mango Board, praised Big Y Foods for its unwavering commitment to mango consumption and education. "Their pursuit of excellence in sourcing high-quality produce is truly remarkable and a source of inspiration across the industry," Ojeda stated.
As part of this honor, Big Y Foods will receive a commemorative plaque from the NMB and has been afforded opportunities to collaborate on various mango-related promotional initiatives throughout the year. This collaboration not only celebrates Big Y’s success but aims to enhance awareness around the mango's nutritional benefits among consumers.
The mango, often heralded as a superfruit, packs a variety of vitamins and minerals, making it a healthy addition to anyone's diet. A single serving, equivalent to about ¾ cup, offers 70 calories and is rich in vitamin C, folate, and fiber, while boasting a delightful tropical flavor that resonates well with consumers.
The National Mango Board plays an essential role in promoting mangos, working tirelessly to transition them from an exotic option to a daily staple for households across the United States. Their initiatives focus on raising awareness and encouraging consumption, extending their influence through collaborations with key retailers like Big Y Foods.
Big Y Foods itself is a well-established player in the supermarket landscape, operating numerous locations across Massachusetts and Connecticut. The chain is known for its commitment to quality and community engagement, making it a prominent name in the retail sector. Founded in 1936, Big Y has continuously adapted to meet customer needs and has been recognized for its workplace diversity and commitment to employee satisfaction.
In summary, the recognition by the National Mango Board reflects Big Y Foods' relentless efforts to advocate for mango consumption and support the production industry. Their strategies serve not only to enhance their own business but also contribute significantly to the broader agricultural landscape, exemplifying best practices that others in the industry can aspire to replicate.
Topics Consumer Products & Retail）
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