Generac Appoints Niccolò Borracchini as Executive VP - International, Strengthening Global Operations
Generac Holdings Inc., a global leader in designing, manufacturing, and supplying energy solutions, has announced the appointment of Niccolò Borracchini as the new Executive Vice President - International, effective immediately. This strategic move comes in the wake of Paolo Campinoti's retirement, who has served the company for over 30 years. Borracchini's new position signifies a critical moment for Generac as it continues expanding its footprint in international markets outside the United States and Canada.
Borracchini has been with Pramac since 2015, starting as Corporate General Manager. His expertise has been instrumental during the integration phase following Generac's acquisition. As he progressed within the organization, Borracchini took on increasing responsibilities in guiding international support functions and commercial activities. He was promoted to Senior Vice President - International in 2024, reflecting his leadership capabilities and vision for growth in global markets.
In his new role, Borracchini will be a part of Generac's Executive Leadership Team and will report directly to Jagdfeld. He expressed his gratitude for the promotion, highlighting the importance of building on the legacy left by Campinoti. "I am honored to take on this new role and build upon the extraordinary legacy that Paolo has created over the past thirty years," said Borracchini. His vision includes enhancing Generac's global presence, strengthening customer relationships, and advancing the company’s mission of promoting smarter energy solutions.
Before joining Pramac, Borracchini gained experience in private equity at MPVenture and Emisys Capital, focusing on medium-sized enterprises in various sectors. He holds a Master's degree in Management and a Bachelor's degree in Economics and Commerce from the University of Siena. Additionally, he spent a year at the WHU - Otto Beisheim School of Management in Germany as part of the Erasmus program. Since 2024, Borracchini has also served on the Board of the ITS Energy and Environment Foundation as Vice President.
Generac has positioned itself as a leader in integrated energy solutions since its inception in 1959. The company continues to innovate within the energy sector, offering a diverse range of products that facilitate energy management tailored to consumer needs. With its robust portfolio of energy solutions covering residential, commercial, industrial, telecommunications, and rental markets, Generac is committed to its mission of powering a smarter world, aiming for resilient, efficient, and innovative energy solutions.
As Generac navigates through the evolving landscape of the energy market, the appointment of Borracchini is seen as a strategic enhancement of its leadership team, paving the way for continued international expansion and operational excellence. This leadership transition reflects Generac's commitment to ensuring sustainable growth and navigating the challenges posed by an ever-changing global energy market.
Generac's focus on strengthening its global position under Borracchini’s leadership is expected to lead to enhanced service delivery and improved client engagement, ultimately contributing to the company's overarching goal of revolutionizing energy management worldwide. The strategic insights and guidance that Borracchini brings will be crucial as the company seeks to optimize its operations and customer relations on an international level, fostering a world where energy solutions are smarter and more accessible for all.
This leadership change aligns with Generac's ongoing commitment to innovation and sustainability in the energy sector, as it continues to evolve in response to changing market dynamics and customer needs.
"Paolo is a revered figure who played a pivotal role in transforming Pramac from a local Italian company into a global brand in power generation," said Aaron Jagdfeld, Chairman and CEO of Generac. Campinoti, who joined Pramac in 1993 and led the company through its acquisition by Generac in 2016, will provide strategic consulting to support the growth of Generac’s Commercial and Industrial sectors internationally.
Borracchini has been with Pramac since 2015, starting as Corporate General Manager. His expertise has been instrumental during the integration phase following Generac's acquisition. As he progressed within the organization, Borracchini took on increasing responsibilities in guiding international support functions and commercial activities. He was promoted to Senior Vice President - International in 2024, reflecting his leadership capabilities and vision for growth in global markets.
In his new role, Borracchini will be a part of Generac's Executive Leadership Team and will report directly to Jagdfeld. He expressed his gratitude for the promotion, highlighting the importance of building on the legacy left by Campinoti. "I am honored to take on this new role and build upon the extraordinary legacy that Paolo has created over the past thirty years," said Borracchini. His vision includes enhancing Generac's global presence, strengthening customer relationships, and advancing the company’s mission of promoting smarter energy solutions.
Before joining Pramac, Borracchini gained experience in private equity at MPVenture and Emisys Capital, focusing on medium-sized enterprises in various sectors. He holds a Master's degree in Management and a Bachelor's degree in Economics and Commerce from the University of Siena. Additionally, he spent a year at the WHU - Otto Beisheim School of Management in Germany as part of the Erasmus program. Since 2024, Borracchini has also served on the Board of the ITS Energy and Environment Foundation as Vice President.
Generac has positioned itself as a leader in integrated energy solutions since its inception in 1959. The company continues to innovate within the energy sector, offering a diverse range of products that facilitate energy management tailored to consumer needs. With its robust portfolio of energy solutions covering residential, commercial, industrial, telecommunications, and rental markets, Generac is committed to its mission of powering a smarter world, aiming for resilient, efficient, and innovative energy solutions.
As Generac navigates through the evolving landscape of the energy market, the appointment of Borracchini is seen as a strategic enhancement of its leadership team, paving the way for continued international expansion and operational excellence. This leadership transition reflects Generac's commitment to ensuring sustainable growth and navigating the challenges posed by an ever-changing global energy market.
Generac's focus on strengthening its global position under Borracchini’s leadership is expected to lead to enhanced service delivery and improved client engagement, ultimately contributing to the company's overarching goal of revolutionizing energy management worldwide. The strategic insights and guidance that Borracchini brings will be crucial as the company seeks to optimize its operations and customer relations on an international level, fostering a world where energy solutions are smarter and more accessible for all.
This leadership change aligns with Generac's ongoing commitment to innovation and sustainability in the energy sector, as it continues to evolve in response to changing market dynamics and customer needs.
Topics Business Technology）
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