#USA #Needham #Plant-Based #Biena Snacks #Crispy Edamame

Biena Expands Healthy Snacking Options with New Crispy Edamame

In a notable development within the healthy snack industry, Biena, the leading brand in chickpea snacks, is making waves with its newly launched Crispy Edamame. This innovative product is not just a tasty treat but also a powerhouse of nutrition, containing up to 13 grams of plant protein per serving—comparable to two eggs and more than most nuts and meat snacks. Made with 100% avocado oil, Biena's Crispy Edamame offers a delicious crunch without compromising dietary preferences.

Meeting Consumer Demand for High-Protein Options

The growing inclination towards protein-rich snacks has sparked a rise in demand, with consumers increasingly seeking plant-based options. Biena recognized this gap in the market and stepped in with its Crispy Edamame. According to Poorvi Patodia, the founder and CEO of Biena Snacks, many existing plant-based snacks lack the protein punch that health-conscious individuals desire. "Consumers want higher-protein snacks that are plant-based and minimally processed, but those options are limited," Patodia stated. “We saw this gap and knew we could deliver something better.”

The result is an innovative snack that features 12-13 grams of plant protein per serving, making it not only a convenient on-the-go choice but also a satisfying one for those looking to maintain a healthy lifestyle.

Thriving in an Evolving Consumer Landscape

As consumer trends shift with new health strategies and food choices, Biena has aligned its products with these evolving preferences. The wellness movement, including the focus on lean muscle and new dietary regimens like GLP-1 medications, plays into the brand's commitment to providing nutritious snacking alternatives. Recent statistics indicate a 46% increase in household purchases of Biena's snacks, signaling a strengthening presence in the market as more people embrace healthy snacking habits.

Bold Flavors and Versatile Packaging

Biena has put significant effort into ensuring that each snack not only meets nutritional needs but also tantalizes the taste buds. The Crispy Edamame comes in three enticing flavors:

• - Himalayan Pink Salt – A touch of natural salt to enhance the crunch.
• - Ranch – A creamy and tangy twist on a classic flavor, crafted without dairy.
• - Chili Lime – A vibrant blend of zesty lime with a spicy kick.

Convenience also plays a key role in this launch. Biena offers two packaging options:

• - 30g Single-Serve Packs – Perfect for those on-the-go moments.
• - 4.75oz Bags – Ideal for everyday snacking at home or at work.

Biena's Crispy Edamame is expected to hit retail shelves in March, with Kroger stores launching it in June, making it more accessible to health-conscious snackers across the country.

About Biena

Founded in 2012, Biena began its journey in a single store near Boston and has since expanded to nearly 15,000 retail locations. The brand is dedicated to crafting healthy snacks using high-quality ingredients, providing consumers with options that not only satisfy their hunger but also align with their health goals. With the introduction of Crispy Edamame, Biena once again illustrates its commitment to creating delicious, fulfilling snacks that cater to modern dietary needs.