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Willow Innovations Brings Comfort and Mobility to Moms with Walmart Partnership

On November 18, 2025, Willow Innovations, Inc., a pioneering name in Femtech, announced an exciting expansion of its product availability across the United States. The company, renowned for its innovative and user-friendly breastfeeding solutions, is now bringing its leading product, the Willow Wave manual breast pump, and a variety of postpartum essentials to over 1,600 Walmart stores nationwide. This strategic move aims to empower mothers by providing them easier access to much-needed products that enhance their breastfeeding experience.

Empowering Moms with Innovative Products

As defined by Sarah O'Leary, the CEO of Willow, the premise behind Willow's innovation is simple: “From the start, Willow was built to free moms from old limitations.” The launch of the Willow Wave, available for an accessible price of $34.99, underscores the company's commitment to reinforcing maternal care without financial burden. This product not only aids in milk expression but does so in a way that promotes both comfort and discretion, addressing some of the historic criticisms associated with breastfeeding accessories.

Shoppers can find Willow’s range of products in Walmart stores, making it incredibly convenient for moms who are managing their busy schedules, whether they are shopping for groceries, dropping off their kids at daycare, or returning from work.

Customer Feedback: Meeting Expectations and Needs

Early feedback from mothers who have trialed the Willow Wave highlights its performance and design. A recent survey conducted in 2025 revealed impressive metrics from its users:

• - 90% noted that Willow Wave provided as much or more milk output compared to traditional manual pumps.
• - 90% found the Willow Wave significantly more comfortable to hold than its competitors.
• - 100% reported feeling more discreet when using the Willow Wave.
• - 94% of respondents would recommend it to fellow mothers.

These remarkable statistics reinforce Willow’s mission to make breastfeeding experiences better for mothers, ultimately leading to increased confidence and comfort.

Accessible Locations and Online Shopping

Mothers can conveniently shop for Willow’s award-winning products not only at physical Walmart locations but also through Walmart's online platform and directly at OneWillow.com. This multichannel availability ensures that moms can purchase their desired products wherever and whenever it suits them best, reinforcing the notion that maternal care should not be a hassle.

About Willow Innovations

Founded in 2014, Willow Innovations has drastically reshaped how mothers experience breastfeeding through pioneering technology and user-orientated design. The company has been at the forefront of creating practical solutions for maternal care, bringing together a range of products designed for breastfeeding, pumping, and postpartum wellness under its umbrella, including both Willow and Elvie brands. Willow believes passionately that mothers deserve better solutions that not only address their needs but also empower them in their motherhood journeys.

In conclusion, Willow Innovations' strategic partnership with Walmart represents a significant step forward in redefining access to innovative breastfeeding products. By prioritizing accessibility and advanced design, Willow is enhancing the shopping for essential maternal care products, making life easier and more convenient for mothers nationwide.