Discover the World of Amaro at the Amaro Summit 2025 in Tokyo

Explore the Amaro Summit 2025 in Tokyo

Mark your calendars for April 20, 2025, as the Amaro Summit 2025 arrives in Tokyo, organized by the Tohoku-based group, Glass of TOHOKU. This event highlights Amaro, a herbal liqueur that's currently gaining popularity in Japan, with both domestic and imported brands seeing an increase in consumption. The rise of Japanese Amaro makers showcases the versatility of local ingredients and the growing interest in this unique spirit from Italy.

What is Amaro?

Amaro, which means “bitter” in Italian, is a type of herbal liqueur made by infusing spirits or wines—typically fermented from grapes or grains—with a diverse array of botanicals, including herbs, spices, and citrus peels. The infusion process creates a balance of sweetness and gentle bitterness, resulting in a drink that is both flavorful and refreshing, with an alcohol content typically ranging from 15% to 35%. Bartenders and alcohol enthusiasts worldwide have embraced Amaro for its unique taste and ease of drinking.

Growth of Domestic Production

The rising popularity of Amaro has led to a notable increase in imports into Japan, but it also paved the way for local producers to create their versions. Notable producers such as Iseya Shuzo in Kanagawa and Kanekasaki Herbal Sake Brewery in Iwate have begun crafting Japanese Amaro, which features local herbs and citrus fruits. As a result, you may increasingly find these offerings on menus in specialty bars and establishments.

Event Highlights

1. Exclusive Seminars

This unique event will host seminars featuring prominent domestic producers including Kanekasaki Herbal Sake Brewery, Iseya Shuzo, Yokohama Bay Brewing Company, and Yomeishu Seizo. Guests will hear captivating stories and insights into the history and production of Amaro that are not available anywhere else. Don’t miss this rare opportunity to learn more about this age-old craft and how it is evolving in Japan.

2. Tasting Booths

At various booths, attendees can enjoy tastings of Amaro, order bottles for purchase, and witness live demonstrations of tabletop distillers. Participating exhibitors include M Corporation, Beyond Coffee Roasters, Kikkoman Group, and Tamagawa Heavy Industries. Each booth will offer its own specialties, ensuring a diverse tasting experience.

3. Free Tasting

Thanks to the cooperation of Musashiya Co., guests can indulge in tastings of over 30 different herbal liqueurs. With just an admission fee, attendees can sample any of the featured beverages available at the event.

Event Details

- Date: April 20, 2025
- Time: Split into two sessions

- Session 1: 11:00 AM to 2:00 PM
- 11:00 AM - 11:30 AM: Admission
- 11:30 AM - 1:00 PM: Free Tasting
- 1:00 PM - 2:00 PM: Seminar
- Session 2: 2:30 PM to 5:30 PM
- 2:30 PM - 3:00 PM: Admission
- 3:00 PM - 4:30 PM: Seminar
- 4:30 PM - 5:30 PM: Free Tasting

- Venue: Former movie theater, 31-18 Higashi-Nippori 3-chome, Arakawa-ku, Tokyo
- Admission Fee: 4,000 yen (pre-registration required)

How to Register

Tickets are available via Peatix. Visit the link or scan the QR code for more information and to secure your spot: Peatix Event Page

Stay updated on event details and exhibitor information by following our official social media channels:

- Instagram: @amaro_summit
- X: Tohoku Amaro

This is a fantastic opportunity for both Amaro enthusiasts and newcomers alike to explore and celebrate the growth of this intriguing beverage in Japan. We look forward to seeing you at the Amaro Summit 2025!